Senior CRM & Performance Marketing Manager (m/w/d)

Senior CRM & Performance Marketing Manager

Become.1 GmbH is an innovative Tech-Start-up with a seat in Heidelberg, supporting companies to achieve digital excellence. With a holistic approach from consulting, enablement, and technology, we create sustainable value along the entire customer journey – from strategy to operational implementation.

As an interface between both teams, we are looking for a Senior CRM & Performance Marketing Manager to support us with joy in working with data, numbers, processes, and responsibility.

Tasks

Data & Reporting

• Building and maintaining a reporting framework to measure marketing and sales KPIs.
• Implementing dashboards for real-time insights (HubSpot) for management and teams.
• Developing data-based insights to optimize campaigns, funnel efficiency, and customer journey.

Optimization of CRM (HubSpot) and implementation of marketing processes

• Responsibility for the optimization of the existing CRM HubSpot as the central hub for all marketing processes & data
• Optimization and creation of contact and deal pipelines, automations, workflows, and lead scoring models.
• Close cooperation with sales, marketing, and operations to ensure clean data quality and smooth processes.

Performance Marketing

• Control and success control of paid campaigns (e.g., Google Ads, LinkedIn Ads, Meta Ads) together with our external performance agency.
• Development of a cross-channel attribution logic to assess campaign success.
• Continuous optimization of budgets, creatives, and target groups based on data analyses.

Interface function

• Cooperation with internal stakeholders (e.g., marketing, founder team, sales, operations, product) to define KPIs and derive measures.
• Coordination and sparring with our external performance marketing agency.
• Ensuring a transparent flow of information between agency, marketing team, and management.

Qualification

• Completed degree in business, marketing, data analytics or comparable.
• First practical experience in performance marketing or growth area, ideally in a startup.
• Profound knowledge of Hubspot.
• Very good analytical skills, confident use of tools like Excel, Google Analytics, Data Studio/Looker.
• Proactive, structured, and solution-oriented working method.
• Affinity for data-based decisions and a desire to implement things hands-on.

Benefits

In addition to our official products, we offer you:

• eGym Wellpass
• Corporate Benefits
• Flexible working hours. You are responsible for achieving your goals
• Individual training budget
• Workations

For logistical reasons, we do not offer an office fruit basket. Instead, you can put together your own fruit with the meal allowance anytime :')

Why become.1?

• Exciting insights into the setup of a rapidly growing startup – experience firsthand how structures, processes, and products arise.
• Real impact: You can shape things, take responsibility, and make a difference from day one.
• Personal growth through self-responsibility, learning on the job, coaching, and honest feedback.
• A collegial team and quick decisions ensure a dynamic working atmosphere.
• You always get support from the team. We look for solutions, not culprits.
• Fair pay, modern company culture, and plenty of room for your ideas.

Ready to become part of become.1? Then we look forward to your application via JOIN. Send us your resume and a few concise lines about your motivation – we will get back to you as soon as possible!