Senior CRM & Performance Marketing Manager (m/w/d)

Senior CRM & Performance Marketing Manager

Become.1 GmbH is an innovative tech startup based in Heidelberg, supporting companies in achieving digital excellence. With a holistic approach combining consulting, enablement, and technology, we create sustainable value throughout the customer journey – from strategy to operational implementation.

In the Marketing Team, we ensure that prospects become aware of us and our sales team is supplied with sufficient leads through various activities. In the Operations Team, we ensure that all internal processes run smoothly – efficiently, reliably, and service-oriented.

As the interface between both teams, we are looking for a Senior CRM & Performance Marketing Manager to support us who enjoys working with data, figures, processes, and responsibility.

Tasks

Data & Reporting

• Development and maintenance of a reporting framework for measuring marketing and sales KPIs.
• Implementation of dashboards for real-time insights (HubSpot) for management and teams.
• Development of data-based insights to optimize campaigns, funnel efficiency, and customer journey.

Optimization of CRM (HubSpot) and implementation of marketing processes

• Responsibility for the optimization of the existing CRM HubSpot as the central hub for all marketing processes & data.
• Optimization and creation of contact and deal pipelines, automations, workflows, and lead scoring models.
• Close collaboration with sales, marketing, and operations to ensure clean data quality and smooth processes.

Performance Marketing

• Control and success measurement of paid campaigns (e.g., Google Ads, LinkedIn Ads, Meta Ads) together with our external performance agency.
• Development of a cross-channel attribution logic to assess campaign success.
• Continuous optimization of budgets, creatives, and target groups based on data analyses.

Interface Function

• Collaboration with internal stakeholders (e.g., marketing, founder team, sales, operations, product) to define KPIs and derive measures.
• Coordination and sparring with our external performance marketing agency.
• Ensuring a transparent information flow between the agency, marketing team, and management.

Qualification

• Completed degree in business, marketing, data analytics, or equivalent.
• First practical experience in performance marketing or growth area, ideally in a startup.
• Proficient knowledge in HubSpot.
• Very good analytical skills, confident use of tools like Excel, Google Analytics, Data Studio/Looker.
• Proactive, structured, and solution-oriented approach.
• Affinity for data-driven decisions and a desire to implement things hands-on.

Benefits

In addition to our official products, we offer you:

• eGym Wellpass
• Corporate Benefits
• Flexible working hours. You are responsible for achieving your goals
• Individual training budget
• Workations

For logistical reasons, we do not offer a fruit basket. Instead, you can put together your own fruit with the meal allowance at any time.