Assistant Commercial Marketing Manager

Assistant Commercial Marketing Manager

Suntory Global Spirits is a world leader in premium spirits with $5.5 billion in annual revenues and an ambition to become the World's Most Admired Premium Spirits Company. We have a strong vision and strategy, an incredible brand portfolio grounded in quality and craftsmanship, an unwavering commitment to sustainability and top talent across the organization. We are focused on driving value across key priorities including American whiskey, Japanese Spirits, Scotch, Tequila and Ready-to-Drink. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings, which is world renowned for delivering quality and excellence across a range of products and categories.

Roles Responsibilities

• Responsibilities

  • Work closely with Market/s Commercial team and Regional Commercial Marketing Manager to firm up the annual plan for the Off-Trade, On Trade channel within the market.
  • Collaborate with the ZSM/ RCMM on channel segmentation.
  • Accountable for driving Execution Excellence for all the channel inputs – Off Trade, On-Trade.
  • Work closely with the ZSM to form the strategy for Must-win accounts delivering Halo accounts, Halo execution, Hakozukuri accounts, Wall Bays etc.
  • Helping the ZSM/RCMM on negotiations to close agreements on Visibility /Space and tracking identified KPI's of these outlets.
  • Responsible for tracking and maintenance of visibility initiatives (Halo, Hokozukuri, Wall bays/ Paid Shelfs) as well as all semi-permanent assets at Off and On Trade outlets.

• Responsibilities

  • Execute specific promotions for building distribution efficiencies specific to the market requirements.
  • Drive performance led investment culture with regular review across various investment inputs (Brand Ambassadors, visibility, consumer promotions, tertiary inputs, new launch plans).
  • Closely monitor the market and competitive landscape to evaluate existing and upcoming opportunities/ challenges and provide hands-on Gemba insights to the stakeholders.
  • Monitor distribution of POSM stock across market as per targets, timeliness, and territory requirements.
  • Act as a pivot in the market to ensure alignment & coordination between the on-field requirement of sales team and the planned promotional initiatives to be rolled-out in the region.

Qualifications

• Qualified Graduate/MBA

• Minimum 8+ years' experience