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Senior Performance Marketing Manager - Remote Eligible
Develop and execute a comprehensive paid social strategy to support Enterprise sales efforts.
RemoteSan Francisco Bay Area
Senior
$137,700 - 199,300 USD / year
1 month ago
Bayes (Acquired by Airtable)
Bayes is a technology company specializing in data analytics and machine learning solutions.
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✨ About The Role
- The Senior Performance Marketing Manager will develop and execute multichannel digital marketing strategies to generate high-quality leads for the Enterprise sales team.
- They will create a testing roadmap and conduct A/B experiments to refine marketing approaches, sharing insights across the organization.
- Regular analysis of performance results will be required, making recommendations on spend, targeting, bidding, and creative strategies.
- The role involves close collaboration with the Brand creative team to ensure high-quality ad creative and with Marketing Analytics for measurement and attribution.
- The manager will support the design and execution of digital Account-Based Marketing (ABM) campaigns in partnership with the Campaigns lead.
- Researching and evaluating growth opportunities will be part of the responsibilities, prioritizing projects based on impact.
- The role requires effective communication and coordination between internal teams and external partners for ongoing campaign operations.
- Operational excellence in budget management, reporting, and planning will be key components of the job.
âš¡ Requirements
- The ideal candidate has over 8 years of relevant experience in performance marketing, particularly in paid social and display advertising.
- They have a strong background in B2B sales-led or product-led organizations, demonstrating an understanding of the unique challenges in these environments.
- A data-driven mindset is essential, with the ability to analyze metrics and extract actionable insights for marketing strategies.
- The candidate should possess a customer-oriented approach, effectively connecting digital marketing strategies to customer journeys.
- A growth mindset is crucial, thriving in performance-focused teams and being energized by scaling business impact.
- They should have a builder persona, enjoying the process of establishing new programs and processes within the performance marketing engine.
- Curiosity and a hypothesis-driven approach to testing and learning from new marketing strategies are important traits.
- Strong communication skills and the ability to build relationships with cross-functional partners are necessary for success in this role.
Senior Performance Marketing Manager - Remote Eligible
RemoteSan Francisco Bay Area
$137,700 - 199,300 USD / year
Marketing
About Bayes (Acquired by Airtable)
Bayes is a technology company specializing in data analytics and machine learning solutions.