Digital Marketing Officer - Website & Print Copywriter

Digital Marketing Officer - Website & Print Copywriter

Permanent contract, 37 hours per week, 52 weeks per year. Are you ready to take the next step in your digital marketing career? Bath College is looking for a creative and driven Digital Marketing Officer with a specialization in copywriting to join our growing Marketing Team.

This is an exciting opportunity for someone looking to build their skills, producing excellent content that engages users whilst also performing on the SERP. Equally adept in both digital media and print, you'll demonstrate a flair for creating content that informs, engages and converts. Bath College is an inclusive education and training community, providing learning for people with a wide range of abilities from a far-reaching area, from entry level to Level 5 programmes. We are committed to meeting the needs of all our students. This is a very exciting time to join the College.

If you feel you can make a positive contribution, please complete the application form, making sure you detailing how your qualifications, skills and experience meet the requirements of the role. The job posting can close as soon as sufficient applications have been received.

Key Responsibilities

As a Digital Marketing Officer, you'll be at the heart of our digital presence — writing, editing, and optimising content for our websites, course guides, social channels, and printed materials. From shaping the structure of our course directory to drafting compelling content for campaigns, you'll help us engage new students, employers and the wider community. Working closely with the Head of Marketing and wider team, you'll:

• Create engaging, student-focused copy for websites, blogs, news stories, and course guides.
• Optimise web content for SEO, accessibility and user experience.
• Contribute to digital recruitment campaigns across websites, social platforms and email marketing.
• Adapt your writing style for both online and offline media, including posters and handbooks.
• Keep up to date with SEO trends, website performance, and new digital tools.
• Support design and content projects, ensuring everything reflects our tone of voice and brand.

This role offers fantastic opportunities to grow your expertise, with exposure to tools and techniques such as EEAT, keyword research, local SEO, content optimisation for search engines and generative AI, and campaign analytics.

Skills, Knowledge and Expertise

We'd love to hear from you if you have:

• A strong interest in digital marketing and copywriting.
• Proven experience writing for different platforms and adapting tone of voice for varied audiences.
• Some experience using website CMS systems, social media platforms, or email marketing tools.
• An eye for detail, with exceptional proofreading and organisational skills.
• A collaborative, flexible approach — able to manage deadlines and support colleagues effectively.

It's a bonus (but not essential) if you've had exposure to keyword research, digital analytics, or campaign reporting.

Staff Benefits

• Generous paid holiday entitlement of 30 days, exclusive of College closure days and public holidays. Pro rata for part time roles.
• One Selfie Day per year
• Contributory salary pension scheme (Local Government)
• Continuing Professional Development for all staff
• Laptop Salary Sacrifice Scheme
• Cycle to Work Scheme
• Private Healthcare Scheme
• £500 Refer a friend and earn a reward
• Subsidised cafes - at both campuses
• Employee Assistance Programme – Staff have access to this programme. It is a free and strictly confidential short-term counselling and support service (up to six meetings after an initial assessment session with a qualified counselor)
• The College offers an eye sight test for anyone who meets the criteria as described within the Health and Safety (Display Screen Equipment) Regulations.
• Progressive family friendly policies (exceeding statutory requirements) that supports a health work/life balance, all staff are entitled to request flexible working.
• Discounted treatments at the Academy, Bath Campus
• Free parking at the Somer Valley Campus in Radstock

About Bath College

Welcome to Bath College, a vibrant and successful College with two campuses, one in the centre of Bath and one in the rural setting of Radstock. We pride ourselves on providing training for the region's future workforce by offering courses in both vocational and traditional academic subjects to students from across Bath, Bristol, Somerset, Wiltshire and beyond.