Marketing Lead

Banqer Marketing Lead

At Banqer, we believe every student should be empowered to financially thrive.

More than 700,000 students across Australasia have experienced our classroom-based financial education, brought to life through real-world financial simulations that make learning engaging, relevant, and meaningful.

We make delivering world-leading financial education easy, equipping teachers with innovative tools to deliver impactful learning experiences that prepare students for life beyond the classroom.

With education and people at our core, and technology as our enabler, we're here to create meaningful impact in communities while building a commercially strong and sustainable business.

The Role

We're looking for a hands-on Marketing Lead to join our friendly, collaborative team.

In this role, you'll report to the CEO, support and guide our Marketing Coordinator, and work closely with our Revenue team, especially Sales, to drive Banqer's growth across Australia and New Zealand.

This is a role for someone who enjoys rolling up their sleeves, shaping marketing strategy, and getting into the practical work of bringing great marketing to life. You'll lead by doing, not just overseeing.

You'll be accountable for building demand and improving conversion, helping Banqer consistently acquire new schools and grow usage across our platforms.

If you're excited by purposeful work, enjoy teaming up with good people, and want to make a meaningful difference in education, we'd love to hear from you.

Key Responsibilities:

• Marketing strategy: Develop and communicate a clear, actionable marketing strategy grounded in audience personas, ensuring alignment across the team.
• Market and trend insight: Stay on top of trends in financial education, K–12 education, competitor activity, and regulatory change, sharing insights with Sales, Customer Success, and Product.
• Campaign execution: Design, execute, and optimise campaigns across event-based marketing, account-based marketing (including direct mail), community-based acquisition, and email nurture campaigns to engage and convert prospective customers.
• Sales collaboration: Partner with Sales to design and deliver campaigns that attract and convert schools, supporting sales targets with strong lead flow and marketing enablement.
• Brand and positioning: Strengthen Banqer's positioning and presence, clearly communicating our value and what makes us different.
• Content management: Maintain a clear and useful content library, and oversee the creation of new content across channels to support marketing goals.
• Process and systems: Improve campaign, lead management, and content distribution processes to support scale and consistency.
• Budget management: Develop and manage the marketing budget, allocating resources across campaigns, tools, and partnerships to maximise impact.
• Performance measurement: Define, track, and report on key marketing performance metrics, using results and feedback to refine strategies and improve conversion.
• Partner activation: Work with partners who support schools to access Banqer to celebrate and activate partnerships through joint marketing initiatives.
• External relationships: Build relationships with relevant media, agencies, and education organisations to expand reach and credibility.