Marketing Lead

Marketing Lead

Banqer is the leader in classroom-based financial education across Australasia, empowering over 600 thousand students to thrive financially through innovative, real-world financial simulations.

We make delivering world-leading financial education easy, equipping teachers with impactful tools and empowering students with the financial skills and confidence they need for life beyond the classroom. With education and people at our core, and technology as our enabler, we're driven by a mission to create meaningful impact in communities while building a commercially strong and sustainable business.

The Role

We're looking for a hands-on Marketing Lead to join our team, working closely with our Marketing Coordinator. Reporting to the CEO and collaborating with the Revenue Department, especially Sales, you'll drive Banqer's growth in the Australasian market by building and executing marketing strategies across both our primary and secondary school platforms. This role requires an active contributor who can lead by doing, not just overseeing.

Key Responsibilities

• Marketing Strategy Development: Develop and communicate a clear, actionable marketing strategy grounded in audience personas, ensuring alignment and engagement across the team.
• Market and Trend Analysis: Stay on top of trends in financial education, K-12 education, competitor activities, and regulatory changes, sharing key insights with internal stakeholders, including our sales, customer success, and product development teams, to keep our strategy informed and relevant.
• Campaign Planning and Execution: Design, execute, and optimise campaigns across current marketing tactics, including event-based marketing, account-based marketing (such as direct mail marketing), community-based acquisition, and email nurture campaigns, to engage and convert prospective customers. Ensure alignment with sales cycles and key dates.
• Brand Positioning: Drive Banqer's brand positioning and market presence, highlighting its unique value in financial education to stand out locally and globally.
• Sales Collaboration: Partner with our sales team to design and implement campaigns that effectively attract and convert schools, supporting sales goals with strategic marketing initiatives.
• Content Management: Maintain a comprehensive content library and oversee the creation of new content across platforms to support Banqer's marketing goals and audience engagement.
• Process Improvement: Develop scalable processes to ensure best practices in campaign execution, lead management, and content distribution, enhancing the efficiency and effectiveness of marketing efforts.
• Budget Management: Develop and manage the marketing budget, optimising resource allocation across campaigns, tools, and partnerships to maximise impact and cost-efficiency.
• Analytics and Feedback Utilisation: Use analytics and user feedback to continuously refine marketing strategies, enhancing engagement, conversion rates, and overall campaign performance.
• Partner Collaboration: Work closely with partners, who support schools to access Banqer, to celebrate and activate our partnerships, creating joint marketing initiatives that showcase our collective impact and strengthen Banqer's presence in the education sector.
• Relationship Building: Cultivate relationships with external stakeholders, including media, agencies, and educational organisations, to expand brand reach and credibility.
• Performance Tracking and Reporting: Define, track, and analyse key performance indicators (KPIs) for marketing activities, regularly reporting on performance and business outcomes to drive continuous improvement.