Account Executive, Digital/influencer At Azione PR

Account Executive, Digital/Influencer At AZIONE PR

AZIONE, an award-winning agency, seeks an experienced candidate to join as an Account Executive, Digital/Influencer with our beauty and lifestyle accounts. The ideal candidate should possess 2+ years of post-college / internship experience in PR. Experience with public relations agencies is a plus. Candidates must thrive in a fast-paced environment.

Key Responsibilities

Client Relationships & Growth

• Act as a client contact and have a strong grasp of the tactical execution of day-to-day account activity.
• Contribute to weekly calls with the client and in-person meetings alongside senior team leadership.
• Attend 1:1 influencer / talent appointments for in-store visits with clients.
• Contribute to new business processes, including brainstorm calls, research, deck contribution, and pitch preparation.

Strategic Thinking

• Daily pitching across client priorities to consistently secure a steady cadence of influencer + celebrity opportunities.
• Research and provide suggestions of appropriate influencer/ talent and entertainment opportunities for client projects.
• Oversee and execute strategic seeding programs to deliver organic influencer + celebrity coverage for clients.
• Assists in the development and execution of earned and paid creative campaigns to ensure client objectives are achieved and expectations are exceeded under the supervision of senior team leadership.
• Collaborate with account teams to ensure that influencer selection, messaging, social guidelines, and materials are in line with client's overall strategy, brand messaging and aesthetic.
• Draft and update talent / entertainment contracts and content briefs with senior team oversight.
• Oversee payment processes for paid campaigns with AM / AD oversight, as needed.
• Oversee the logistics (travel, shipping product, etc) to talent/influencers for a specific campaigns and programs.
• Execute partnerships with talent from post contract phase through campaign completion and KPI reporting.
• Support the implementation of digital campaigns, brand partnerships, and talent engagement initiatives.
• Review all client agendas and action items, ensuring all touchpoints are free of discrepancies and fully updated with the latest client deliverables.
• Conceptualize creative seeding boxes for VIP + influencer gifting, from initial sourcing to final execution.
• Helps maintain weekly and monthly recaps for all team projects with SAE / AM / AD oversight as needed.
• Actively pitch celebrity sightings and digital campaigns to secure entertainment and lifestyle media coverage.
• Support account teams in managing inbound client requests and vetting influencer opportunities.

Excellence in Delivery

• Conduct influencer outreach and facilitate timely sample requests and gifting opportunities / sendouts via shipping and/or messengers.
• Consistently secure paid and earned talent partnerships, large-scale content, and organic seeding opportunities that lead to direct coverage for clients.
• Ignite a steady rhythm of proactive and inbound product requests, talent dressing opportunities, and entertainment event opportunities.
• Maintain and continuously grow a network of powerful "turnkey" influencers, stylists, managers, celebrity and publicist relationships, agents, personal assistants, and talent through proactive outreach and ongoing entertaining.
• Stay apprised of new technology and trends, capabilities within existing social media platforms, as well as new emerging social media platforms, assessing brand relevance and strategic use.
• Continuously stay up-to-date on best practices relating to reporting to underscore qualitative and quantitative ROI and impact of executed campaigns.
• Monitor and keep abreast of industry news and trends, sharing insights and news within the team.
• Anticipate and proactively offer solutions to senior team leadership for issues specific to assigned clients/initiatives.
• Contribute to the agency database of go-to talent, digital influencers, and brand advocates.

Leadership

• Displays integrity, honesty, reliability, responsiveness, and openness to be trusted by clients and internal teams.
• Contributes to building a positive culture of the team and the broader studio.
• Encourages a positive collaboration and synergy between the PR + Digital teams.
• Contribute to the development of the team culture, attending and actively partaking in digital bi-weekly calls to nurture team growth.
• Identifies and flags issues early to the appropriate person.

• Actively appreciates colleagues, clients, and suppliers to recognise and reward great work.
• Demonstrates professionalism, respect, and appropriate conduct at all times, setting an example for the team.

Requirements

• 2+ years of post-graduate experience in PR
• Strong problem-solving skills with a creative mindset
• Must be located in New York City
• Our NYC team operates on a hybrid office schedule

Benefits

• Salary - $65,000 annually (based on experience)
• 100% medical and dental coverage
• Year-long summer Friday hours
• Bonus and commission opportunities
• 401K benefits

To Apply: Please send your resume to career@azionepr.com. Visit AZIONEPR.com for more information about our company.