Spécialiste Campagne Et Marketing Automation

Marketing Campaign Strategy And Execution

At Ayvens, progress starts with you. Our ambitions to shape the future of sustainable mobility are powered by our talent. Join us, and get better with every move.

Stratégie Et Exécution Des Campagnes Marketing

• Définir et planifier des campagnes multicanales (emailing, SMS, web, etc.) pour la fidélisation des clients et la génération de leads
• Définir et mettre en œuvre la stratégie de fidélisation de clients via les canaux digitaux (emailing, SMS,...)
• Concevoir et optimiser des parcours clients personnalisés pour maximiser l'engagement et la conversion
• Mettre en place des campagnes d'emailing automatisées et ciblées

Marketing Automation

• Créer, tester et optimiser des workflows dans les outils de marketing automation.
• Analyser les performances et mettre en place des améliorations continues pour maximiser l'engagement et la conversion.

Création De Contenu

• Rédiger des contenus engageants (emails, newsletters, landing pages...) adaptés à chaque persona.
• Créer des visuels et des landing pages optimisés pour la conversion.

Monitoring Et Analyse

• Suivre et analyser les KPIs des campagnes (taux d'ouverture, de clic, de conversion, ROI, etc.).
• Analyser les parcours utilisateurs pour identifier les points de friction et proposer des actions correctives.
• Préparer des rapports et des recommandations pour les parties prenantes.

Veille Et Innovation

• Surveiller les tendances du marketing digital et explorer de nouvelles approches ou outils pour améliorer nos pratiques.

Why Ayvens?

With over 3.4 million vehicles managed across more than 42 countries, we provide full-service leasing, flexible subscription services, fleet management services and multi-mobility solutions to customers of all sizes, including large corporates, SMEs, professionals, and private individuals. By leveraging our unique position to lead the way to net zero and further shape the digital transformation of the industry, we are well-positioned to meet the evolving mobility needs of our clients and provide them with the solutions they need to thrive.

At Ayvens, we believe that our success is driven by our commitment to customer satisfaction. Our team is dedicated to delivering innovative solutions and technology-enabled services that help our customers focus on their everyday business. We're committed to sustainable mobility and have made it a core part of our strategy. In everything we do, we're guided by the principles of authenticity, curiosity, commitment and collaboration. We aim to foster an organization that's diverse in people and ideas, where everyone can thrive and be themselves, no matter who they are.

Join us on this exciting journey as we continue to enable the transformation towards large scale adoption of sustainable mobility and provide our customers with the solutions they need to succeed. Follow our page for the latest updates, news, and insights.

*ALD Automotive | LeasePlan are rebranding to Ayvens across all 42 countries by 2025.