Marketing Manager

Marketing Manager Member Engagement & Campaign Operations

Our mission is to build a better healthcare journey for patients with cancer where individuals and their loved ones feel seen, supported, and heard by their care team both in and out of the clinic. Where fast access to high-quality care is the norm, not the exception. Where patients have access to a care navigator to guide them through their diagnosis and trusted support all along the way.

At Thyme Care, we share a passion for transforming the cancer care experience not just for patients but also for their caregivers and loved ones as well as those delivering and paying for their care. Today Thyme Care is known predominantly as a cancer care navigation company enabling value-based cancer care in the next few years we will become a nationally recognized technology-driven and provider-centric care delivery model reshaping the landscape of cancer care access, delivery, and experience. Our commitment runs deep—we're not satisfied with the status quo but determined to redefine it. To make this happen, we're building a diverse team of problem solvers and critical thinkers to drive innovation and shape the future of healthcare. If you share our vision and want to be part of something truly meaningful, we want to hear from you. Together we can revolutionize cancer care and make a difference that lasts a lifetime.

As a Marketing Manager, Member Engagement & Campaign Operations at Thyme Care, you'll play a critical role in helping drive member enrollment and engagement across our health plan and provider partnerships. We're looking for a detail-oriented marketing professional who thrives on ownership, brings structure to complex processes, and ensures every campaign is executed with precision and care. You'll manage the full campaign lifecycle from intake to launch while enabling smooth workflows across internal teams, ensuring on-time delivery and upholding the highest standards of quality. This is a highly collaborative and execution-focused role that blends strategic thinking with operational excellence to deliver campaigns that drive meaningful results.

Campaign Management & Execution

Own the project planning and execution of member engagement and enrollment campaigns across Thyme Care's health plan and provider partnerships. You'll ensure each initiative is aligned with business goals, member needs, and partner requirements.

Campaign Management & Workflow Ownership

Lead end-to-end campaign management from intake and briefing through approvals and launch, enabling cross-functional teams through clear workflows, timelines, and deliverables to ensure smooth, timely execution.

QA Ownership

Act as the final checkpoint before launch, reviewing every campaign asset with a meticulous eye for detail, ensuring consistency across copy, design, data inputs, and targeting. You proactively identify gaps, flag inconsistencies, and maintain the highest standard of quality control across all member-facing communications.

Cross-Functional Collaboration

Work closely with internal teams including partner marketing, design, product, care delivery, and data to ensure campaigns are cohesive operationally, smooth, and grounded in the right member data to drive targeting, personalization, and performance.

Data-Driven Optimization

Analyze member and partner insights to refine messaging, channels, segmentation, and campaign cadence for stronger performance.

Market & Regulatory Awareness

Stay current on healthcare marketing best practices, member engagement trends, and relevant compliance considerations, bringing fresh ideas and operational safeguards to campaign planning.

Performance Tracking & Reporting

Partner with data and enrollment teams to monitor results, surface insights, and synthesize campaign performance for internal and external stakeholders using learnings to drive continuous improvement.

Stakeholder Communication & Messaging

Partner with internal teams and external stakeholders to align on campaign strategy, secure approvals, and communicate updates clearly. You're a strong writer and communicator able to distill complex ideas into concise messaging that reflects our brand and builds trust.

This role reports to our Senior Director of Member Enrollment & Engagement and can be remote or hybrid based in our Nashville or New York City offices. You'll collaborate closely with marketing, product, and care delivery teams and work across a growing portfolio of regional and national partnerships. As Thyme Care evolves, responsibilities may shift and additional opportunities for impact may emerge.

You have experience developing and executing multi-channel enrollment campaigns in healthcare tech or a highly regulated industry. You know how to lead projects across multiple stakeholders and timelines, bringing structure to ambiguity and balancing strategy with precise execution. Specifically, you have:

• 5+ years of experience in B2B2C or B2C marketing within healthcare, health tech, or partnerships-based environments.
• Proven track record of managing end-to-end campaigns across email, SMS, direct mail, and digital channels including creative development, stakeholder reviews, QA, and launch coordination, ensuring high-quality execution every step of the way.
• A strong foundation in project management with experience using tools like Asana, Monday.com, Trello, or similar to manage deadlines, deliverables, and collaboration across teams.
• Proven ability to collaborate cross-functionally, working effectively with creative, product, data, and client-facing teams.
• Exceptional attention to detail with a sharp eye for inconsistencies in messaging, design, or data, ensuring every campaign asset is accurate, brand-aligned, and compliant before launch.
• Experience using data to drive marketing decisions, optimizing campaign performance, identifying new engagement opportunities, and applying industry insights and trends to inform strategy and innovation.
• Strong written and verbal communication skills, adept at translating complex concepts into persuasive messaging. Skilled at influencing internal and external audiences by framing the value proposition clearly to secure alignment and achieve business goals.
• Comfortable operating in a fast-paced, growing organization with a track record of driving structure and process in evolving environments.
• Experience managing external stakeholders or vendors such as health plans, provider organizations, creative agencies, or printing/mail vendors and navigating complex approval workflows.
• Familiarity with asset management tools (like Brandfolder, Figma, or CMS platforms) and a strong sense of version control, documentation, and brand consistency.

You'll thrive in this role if you're a proactive, collaborative marketing leader who is as comfortable diving into campaign operations as you are thinking big-picture. Here's what success looks like:

• Own the Outcome. At Thyme Care we move with purpose. You take full ownership from strategy through execution and skillfully manage up, down, and across teams to get things done with intention and impact.
• Act with Our Members in Mind. You're deeply member- and partner-centric putting those we serve at the center of every decision. You embody our commitment to truly seeing and supporting patients and caregivers through every interaction.
• Move Fast Move Thoughtfully. Balancing urgency with care is part of our culture. You deliver campaigns on time and on brand while maintaining the high standards that reflect our mission and values.
• Embrace Ambiguity as Opportunity. You're energized by problem-solving and embody Thyme Care's spirit of seeking diverse perspectives, welcoming ambiguity as a chance to innovate and grow.
• Iterate with Feedback and Humility. You actively seek and embrace feedback, continuously improving outcomes to better serve our members and partners in line with our value to act with humility and intention.
• Champion Health Equity. You share Thyme Care's passion for advancing health equity and believe marketing is a powerful tool to increase access, inclusion, and a better cancer care experience for all.

Our values at Thyme Care guide us in everything we do: Act with Our Members in Mind, Move with Purpose, and Seek Diverse Perspectives. They anchor our business decisions, including how we grow the products we make and the paths we choose or don't choose. Our salary ranges are based on paying competitively for our size and industry and are one part of the total compensation package that also includes equity, benefits, and other opportunities at Thyme Care. Individual pay decisions are based on several factors including qualifications, experience level, skillset, and balancing internal equity relative to other Thyme Care employees. The base salary for this role is $125,000-$140,000. The salary range could be lower or higher than this if the role is hired at another level. We recognize a history of inequality in healthcare. We're here to challenge the status quo and create a culture of inclusion through the care we give and the company we build. We embrace and celebrate a diversity of perspectives in reflection of our members and the members we serve. We are an equal-opportunity employer.