Director, Content Marketing

Director, Content Marketing

Axonify is the leading learning and enablement platform, redefining frontline performance and empowering companies to achieve unmatched customer experience (CX), higher sales, improved workplace safety, and lower turnover.

We are an AI-first solution, deeply committed to leveraging technology to solve real-world challenges for frontline teams. Our platform transforms slow, inconsistent, or unscalable work processes by integrating thoughtful AI, brain science, and personalized development. This approach ensures genuine impact, helping over 4 million people in 160+ countries unlock their full potential and achieve next-level performance. Our industry-leading 83% engagement rate demonstrates the power of our SaaS platform, which is built on a robust, future-ready AI foundation emphasizing crystal-clear data, continuous growth, and rigorous quality.

If you thrive on turning challenges into opportunities, believe in the collective power of "we," aren't afraid to innovate with a "Let's try this" attitude, and are ready to help us lead the charge in AI-driven enablement, we want to talk to you. Let's change the game together!

Axonify is seeking a data-driven, creative, and strategic Director of Content Marketing to own the end-to-end content engine—from narrative development to content distribution and performance optimization. This leader will unify brand, product, and demand narratives to drive awareness, engagement, and revenue.

You'll oversee the content strategy, brand storytelling, design systems, and performance content across channels. You will manage a team of high-performing content creators and designers, and collaborate cross-functionally with product, growth, and sales to build content that moves the funnel.

This is a hands-on player/coach role for someone obsessed with customer-centric storytelling, conversion performance, and brand consistency

The Impact You'll Have:

• Architect a full-funnel content strategy aligned with revenue goals, personas, and buying journeys.
• Own the company's brand voice, editorial guidelines, and visual identity across all marketing assets.
• Develop positioning and messaging that aligns with product launches, campaigns, and GTM motions.
• Lead and scale a high-performing team of writers, designers, and freelancers.
• Manage editorial calendars, asset production workflows, and creative pipelines.
• Ensure agile sprint planning for always-on campaigns and time-sensitive content.
• Collaborate with Growth, Product Marketing, and Sales to align content with GTM strategies and lead demand generation targets.
• Create content across formats: blogs, ebooks, webinars, landing pages, case studies, product videos, and more.
• Build scalable design systems: style guides, templates, and content governance frameworks.
• Define content KPIs tied to pipeline velocity, engagement, SEO, and lead quality.
• Own content reporting dashboards and drive iterative testing (titles, CTAs, formats, channels).
• Integrate SEO best practices and CRO insights into every asset.

The Things You Bring:

• 8–10+ years in content marketing leadership in B2B SaaS or technology
• Proven track record driving measurable pipeline impact through content (examples required)
• Ability to build memorable brands
• Exceptional written communication and editorial judgment with an eye for detail
• Experience managing in-house teams, freelancers, and agencies
• Deep knowledge of SEO, lifecycle content, and full-funnel content strategy
• Comfort with tools like: CMS (WordPress/Hubspot), GA4, Ahrefs/SEMRush, Figma, Notion, and Asana
• Creative thinking + performance marketing mindset.

It's ok if your experience doesn't check every box! If you check off more than a few - great! We'd welcome a chance to get to know what you can bring, how you can add to our culture, and hear your unique story.

Work location:

At Axonify, we embrace a hybrid-flexible work environment that allows you to choose the best location to support your day the majority of the week. Whether that location is your home office or one of our Axonify offices, located in Waterloo and Toronto, Ontario, you choose. Wednesdays hold a special place in our calendar as Axonifers, in a commutable distance, gather together in one of our offices for "Work from Work Wednesdays." These face-to-face interactions energize our week with meaningful connection and foster collaboration and innovation. Let's chat more about our flexible working arrangement!

You will be provided with the tools, resources, and support to ensure your success.

The things you'll enjoy:

An impactful product that gives back to the communities and frontline workers that support our everyday lives.

People with great attitudes that lead to great results through our values: Empathetic, Bold, Innovative and Empowering.

A diverse team that celebrates unique perspectives and experiences that add richness to our culture.

Leaders that trust deeply who leverage our skills, adapt to us as individuals and encourage us to be our best selves.

Ready to join the team? Here's what's next.

Apply. Our Talent Acquisition team is committed to providing an outstanding experience throughout your journey with us. Learn more about Axonify by visiting us at www.axonify.com/careers

We believe our team's unique life experiences, backgrounds, cultures, beliefs and abilities add richness to our culture and depth to our ideas. Our ongoing commitment to diversity and inclusion creates an environment that supports, empowers and delivers a sense of belonging for all members of the team.

We want to remove barriers that may limit you from joining Axonify. Email us at accessibility@axonify.com to let us know how we can provide you with reasonable accommodations through our candidate journey.