GTM Engineer - Remote Eligible

GTM Engineer

"High Ownership, High Visibility, High Impact" This is not a support role. This is a central, high-impact growth role with full ownership across: ICP definition, TAM modeling, automation architecture, workflow engineering, attribution clarity, pipeline generation, GTM experimentation. You will work directly with leadership, influence strategic decision-making, and own metrics that matter — pipeline, velocity, warmth, demand. If you love ownership and want your work to move the business, this is the role.

Your Job Responsibilities

GTM Architecture & Strategy Translate business goals into scalable GTM architecture: ICP definition, TAM modeling, segmentation logic, scoring models, automation workflows.

Build multi-channel GTM plans spanning ABM, outbound, paid/organic acquisition, retargeting, nurture, and partner-platform plays.

Design demand-generation "engines" rather than one-off campaigns — systems that can be reused, scaled, and adapted across ICPs and platforms.

Own marketing budget for demand gen experiments and ROI optimization, Data, Automation & Tech Stack Ownership.

Manage and integrate the full martech stack: HubSpot, Clay/enrichment tools, GA4, session / behavior analytics (Clarity or similar), ad/retargeting platforms, CRM integrations.

Build data pipelines and enrichment flows — tech-stack signals, hiring signals, funding signals — to power smart segmentation and account scoring.

Define and implement lead scoring, routing, lifecycle automation, attribution, and handoff processes to Sales. Maintain data hygiene, automation integrity, and scalability.

Campaign Engineering & Execution Launch and execute demand generation campaigns (ABM, nurture, retargeting, outbound) end-to-end.

Use automation and personalization at scale while preserving human-quality messaging. Rapidly iterate campaigns based on data, feedback, and performance — treat campaigns as experiments.

Full-Funnel Analytics & Optimization Build dashboards and reporting across funnel stages: reach → engagement → MQL → SQL → Opportunity → Close. Run CRO experiments, analyze behavior data (heatmaps, session recordings, conversions) and implement iterative improvements.

Use data to diagnose drop-offs, optimize flows, improve conversion, and reduce acquisition cost. Growth Loop Creation & Scaling Design and build scalable demand engines: once a blueprint works, replicate across ICPs, industries, and platforms.

Collaborate with Customer Marketing, Platform teams, Sales to pull in proofs (case studies, successes) and push them into the GTM engine for amplification.

Continuously refine ICP definitions, signal-based targeting, and feedback loops for smarter growth cycles.

AI-First Growth Engineering Leverage AI tools (LLMs, custom GPTs, automation agents) to accelerate segmentation, content generation, personalization, analysis, and reporting.

Build AI-assisted workflows and make intelligent use of automation without compromising quality or brand voice.

Skills, Knowledge & Expertise

Proven experience in B2B growth / demand generation / marketing operations / growth marketing.

Strong technical and AI fluency: comfortable with data pipelines, automation tools, CRM/MA platforms (HubSpot), enrichment tools (Clay or similar), analytics (GA4, session tools), ad/retargeting platforms.

Demonstrated ability to build and run full-funnel demand pipelines — from lead sourcing to conversion to sales hand-off. Data-driven and analytical: able to define metrics, build dashboards, interpret data, run experiments, and iterate based on results.

Systems thinker and builder: you design workflows, not just campaigns; you build for reuse, scalability, maintainability.

Comfortable working across functions: marketing, sales, product/platform teams — bridging communication and tech. High ownership, self-driven, iterative mindset — you take responsibility for outcomes, not just tasks.

Strong written and verbal communication: can articulate strategy, write personalized messaging, document workflows, and present findings.

Why Work At Axelerant?

Be part of an AI-first, remote-first digital agency that's shaping the future of customer experiences.

Collaborate with global teams and leading platform partners to solve meaningful challenges.

Enjoy a culture that supports autonomy, continuous learning, and work-life harmony.

About Axelerant

As a global company that puts care into employee happiness, engineering excellence, and customer success, we are in striking contrast to the typical outsourcing option. We are a diverse team working remotely across many time zones, with success stories that back up capabilities, and a reputation for an unconventional work environment that empowers. We are the individuals directly challenging what it means to do global delivery differently for employees and partners. Success management as our service framework operationally is part of who we are at Axelerant. All of our processes and practices are driven by this core, continuously iterated method. What this means is success management teams and success journey mapping for our partners.

Our Hiring Process

Stage 1: New

Stage 2: Interview

Stage 3: Hired

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