Sales Representative (piedmont & Liguria Area)

Sales Representative

Our client is a family-run Japanese company with more than 200 years of history. It has two divisions: Food for human consumption and pet food. In Japan, they have established themselves as a leader in the pet food industry, thus also becoming a leader in sales. They are characterised by the extensive catalogue of products that includes their iconic product, which has revolutionised the industry and is the world's number 1 Cat Treat brand. Thanks to the growth that they have had in recent years, they have become the No.1 brand of pet food in Japan and are also expanding internationally to make pets and their owners around the world happy.

As a Sales Representative, you will be responsible for managing a portfolio of retail shops (veterinarian clinics), building strong relationships with store managers, and acting as the key link between the stores and our client's sales and marketing teams. You will ensure product visibility and availability, provide training on new launches and promotions, monitor in-store execution, and identify opportunities to improve product placement and sell-through. The role also involves reporting on competitor activity, managing in-store materials and displays, and supporting special projects to drive sales performance and brand presence.

Key Responsibilities

• Establish and maintain a good and solid business relationship with store managers;
• Train store managers on product features, new launches and promotions;
• Carry out periodic surveys of prices, assortment, etc.
• Monitor products on store, availability, visibility and accessibility for shopper;
• Propose display improvement projects of products, favouring the on-shelf visibility of products;
• Ensuring POP material and other business communications is placed on shelves and displays and set up extra displays also outside promotional periods;
• Collaborate on special projects organised in shops by the client;
• Liaise with Marketing, Sales and Trade Marketing departments any damaged shelves, stands or visuals of the client;
• Report important and/or interesting in-store activities from competitors or other pet companies;
• Collect sell-out data on competitor products;
• Identify new opportunities for product placement;
• Order management: transfer orders to area distributors.