Marketing Graduate (lead Development Representative)

Lead Development Representative (LDR)

AVEVA is a global leader in industrial software. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals and minerals – safely, efficiently and more sustainably.

We're looking for an enthusiastic and motivated Lead Development Representative (LDR) to join our team. This role is ideal for a recent graduate who is eager to start a career in sales and grow in a fast-paced environment.

As an LDR, you will be the first point of contact for our inbound leads. Your main focus will be to engage with potential customers, understand their needs, and qualify them for the sales team. You'll learn how to communicate confidently with different customer personas across key industries and play an important part in supporting our overall go-to-market efforts.

We'll provide full enablement and training to help you build foundational solution knowledge, understand our value propositions, and learn how our sales and marketing processes work. You'll also collaborate closely with our marketing and sales teams to ensure a smooth handoff of qualified opportunities and contribute to building a strong sales pipeline.

Key Responsibilities

Inbound Lead Qualification

• Assess and respond to inbound leads to determine fit and sales readiness. Conduct initial discovery using qualification frameworks to understand customer needs and buying intent
• Collaborate with sales teams to ensure smooth handover of qualified leads
• Maintain accurate lead data in CRM and enrich profiles with relevant insights
• Support continuous improvement by tracking outcomes and sharing feedback with Marketing

Cross-Functional Collaboration

• Within your assigned market you will work closely with local Marketing, Sales, Technical Sales, and other key stakeholders to generate and progress Opportunities in alignment with their defined Market priorities
• Support Marketing activities, such as campaigns, events, and webinars where appropriate. Align closely with Marketing to synchronize campaigns and share feedback on lead quality.
• Partner with Sales to handover Sales Qualified Leads (SQLs) and support follow-up.
• Provide market and persona insights to enhance targeting and positioning.
• Occasional travel to engage with Sales and Marketing in the field may be required

Pipeline Management

• Track lead activity, monitor pipeline progression, and maintain data hygiene on CRM.
• Ensure a steady flow of high-quality leads that convert into revenue.
• Report regularly on KPIs and conversion metrics to leadership.

Collaborate with Experts: Work alongside talented internal teams, including Sales and Customer Success, and engage with external customers to drive impactful campaigns.

Accelerate Your Career Growth: Benefit from comprehensive professional development support, including training, mentorship, and skill-building opportunities, setting you up for long-term success in your marketing career.

You will be supported to gain the relevant professional development to support your work and will be part of our AVEVA graduate development program. You will be part of the AVEVA graduate community and have the opportunity to take part in Action for Good Days and companywide business projects.

General Requirements

• Currently completed/ completing a degree in Marketing, Business, Communications, or a related field, graduating in year 2026.
• Strong interest in sales, marketing, customer engagement, or tech/SaaS industries.
• Ability to work in a fast-paced, collaborative environment.
• Comfortable interacting with prospects through phone, email, and digital channels.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication skills, both written and verbal with English as the primary first language. Ability to converse in a second Asian language is a plus.
• Ability to work collaboratively in a team environment.
• Highly organized with strong attention to detail.

Core Skills

• Communication skills Clear, friendly, and professional verbal and written communication.
• Active listening Ability to understand customer needs and capture key information from conversations.
• Customer engagement Comfortable initiating conversations and building rapport with inbound leads.
• Qualification ability Ability to ask the right questions to identify customer fit, urgency, and intent.

Soft Skills

• High motivation and willingness to learn Eagerness to grow into broader sales or marketing roles.
• Attention to detail Accurate data entry and documentation in CRM.
• Time management Ability to manage multiple inbound inquiries and prioritize effectively.
• Collaboration Able to work closely with marketing and sales teams to ensure smooth opportunity flow.

Attitude & Mindset

• Positive, resilient, and coachable.
• Proactive approach to problem solving and improving customer interactions.
• Adaptability in a dynamic and evolving sales environment.

AVEVA requires all successful applicants to undergo and pass a comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third party personal data may involve additional background check criteria.

AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business. Come and join AVEVA to create the transformative technology that enables our customers to engineer a better world.