Marketing Demand And Awareness Analyst MX/BR

Marketing Demand and Awareness Analyst

AVEVA is a global leader in industrial software. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals and minerals – safely, efficiently and more sustainably. We're the first software business in the world to have our sustainability targets validated by the SBTi, and we've been recognized for the transparency and ambition of our commitment to diversity, equity, and inclusion. We've also recently been named as one of the world's most innovative companies.

If you're a curious and collaborative person who wants to make a big impact through technology, then we want to hear from you!

Locations:

CDMX - Presidente Masaryk 111

São Paulo - Alameda Santos 1940 Hybrid work only (3 times a week in the office)

The Marketing Demand and Awareness Analyst will be collaborating on executing the organization's communication strategy at the market-level in LATAM to optimize awareness and growth.

This person supports the market as the communication advisor and strategist working directly with the Americas PR, Global analyst relations, social, and corporate brand strategy functions on increasing AVEVA's profile and impact in the LATAM market.

Responsibilities - You will do:

1. Developing and executing local market communications strategy in coordination with the global brand and communications strategy
2. Overseeing communications measurement for the local market, including share of voice against the competition and total reach
3. Supporting localization and execution of local public relations, analyst relations for the market
4. Working with social operations to develop local social media strategy and ensure governance
5. Coordinating with brand marketing to execute local brand advertising programs
6. Promoting content created from the global team and at the same time building more local use cases and success stories for regional and global usage
7. Implementing new logo acquisition programs across the market in collaboration with the global demand execution team, aligned to the market priorities and new business growth targets
8. Ensuring campaign implementation adheres to organizational guidelines and best practices
9. Working closely with lead development representatives to drive top of the funnel pipeline contribution for the LATAM market
10. Compiling regular reports on web and campaign performance and work to optimize effectiveness to improve return on investments
11. Translations of assets for campaigns, media, etc.

Experience Required - You will have:

• Proficiency in Portuguese, Spanish, and English - Advanced
• Digital-native, skilled in campaign planning, activation, and optimization
• 2-5 years of experience in marketing, PR, demand generation, social media, and communications
• Highly adaptable and capable of critical thinking
• Ability to work under tight deadlines with strong attention to detail
• Strong analytical and organizational skills
• Excellent written and verbal communication skills
• Ability to work effectively and collaborate in a team environment

A PLUS:

• Demand Generation experience including creating and implementing marketing campaigns using digital channels for lead acquisition, nurture, and conversion
• Experience identifying growth segments and defining target audiences
• Experience working with sales, sales operations, and executives
• Event management experience
• Background in the B2B SaaS and/or industrial sectors

AVEVA requires all successful applicants to undergo and pass a comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third party personal data may involve additional background check criteria.

AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business. Come and join AVEVA to create the transformative technology that enables our customers to engineer a better world.