Social Media Strategist, Marketing And Communications, Moody College Of Communication

Social Media And Digital Content

Collaborate with the marketing communications team to conceptualize, create, and distribute audience-focused social media and digital storytelling content that promotes Moody Colleges brand, impact, programs, and events.

Develop and leverage photography, video, memes, and dynamic storytelling to enhance college communication channels.

Lead and mentor digital engagement interns, guiding production and curation of written, visual, and multimedia content aligned with strategic goals.

Manage editorial calendars and assignments for Moody College and designated department/program channels.

Ensure a steady flow of innovative, high-quality content that meets key performance metrics for reach, engagement, and shareability.

Produce compelling video content for marketing, storytelling, and events.

Handle all aspects of production: storyboarding, interviewing, filming, editing, and delivering projects aligned with defined goals.

Manage the deans social media presence, including editorial calendar creation, content development, and audience engagement across platforms.

Contribute story ideas and assist with planning and development of digital communications projects.

Develop guidelines and best practices to maintain consistent messaging, brand voice, and content accuracy across all channels.

Provide guidance and coordination to departments, centers, and institutes on social and digital marketing efforts.

Ensure brand consistency and strategic alignment across all Moody College channels.

Amplify and promote content to support college-wide priorities.

Create and manage messaging and visual style for college digital monitors.

Oversee and grow the colleges official social media channels by staying current with trends and technologies.

Collect and analyze performance data to inform strategy and provide metrics-based recommendations for improved visibility and reach.

Other duties as assigned