Marketing Communications And Public Relations Specialist

Marketing Communications and Public Relations Specialist

Under the direction of the Marketing and Communications and PR Manager supports the strategic marketing, communications and PR goals of the organization. Carries out all duties while maintaining compliance and confidentiality and promoting the mission and philosophy of the organization.

Essential Functions:

• Creates, edits, and proofreads content for all mediums including print, digital, audio, video (storyboarding), presentations, and displays.
• Content types include press releases, ad copy, patient communications, patient education pieces, corporate communications, web copy, social media posts, blog articles, scripts, and more.
• Collaborates with marketing, web, and creative teams to plan and develop content, style and layout.
• Researches industry-related topics, interviews industry professionals, stays up to date with developments, and generates new ideas.
• May lead cross-functional communications committee and coordinate daily, weekly, monthly, and quarterly publications.
• Follows and adjusts editorial calendar.
• Reviews and updates content across all media channels.
• Responds to media requests and coordinates interviews with appropriate spokespeople and leaders.
• Writes and distributes news releases and pitches stories that support company goals.
• Establishes and maintains productive working relationships with media outlets, publications, and reporters.
• Develops and implements communication plans.
• Initiates communication, collaboration, and problem solving with management, colleagues, and team members.
• Contributes to the daily operations and activities of the department by priority setting, schedule flexibility, and willingness to assist.