Customer Marketing Manager, Campaigns

Customer Marketing Manager, Campaigns

Attentive® is the AI-powered mobile marketing platform transforming the way brands personalize consumer engagement. Attentive enables marketers to craft tailored journeys for every subscriber, driving higher recurring revenue and maximizing campaign performance. Activating real-time data from multiple channels and advanced AI, the platform personalizes content, tone, and timing to deliver 1:1 messages that truly resonate.

With a top-rated customer success team recognized on G2, Attentive partners with marketers to provide strategic guidance and optimize SMS and email campaigns. Trusted by leading global brands like Neiman Marcus, Samsung, Wayfair, and Dyson, Attentive ensures enterprise-grade compliance and deliverability, supporting trillions of interactions across more than 70 industries. To learn more or request a demo, visit www.attentive.com.

Attentive's growth has been recognized by Deloitte's Fast 500, Linkedin's Top Startups and Forbes Cloud 100 all thanks to the hard work from our global employees!

What You'll Accomplish

Product Awareness & Engagement

• Design and execute marketing campaigns to raise awareness of new product releases, updates, and features across our customer base
• Own a strategic webinar program that showcases Attentive differentiators and best practices
• Develop compelling narratives and campaigns tailored to different customer segments—from day-to-day users to senior decision-makers

Cross-Functional Collaboration

• Activate against the voice of the customer to work closely with product, sales, customer success, paid, web, and analytics teams to optimize messaging, campaign strategy and education
• Partner with content, product marketing, and product teams to develop resources such as blogs, ebooks, and video content that drive engagement
• Align with product marketing on go-to-market strategies for launches and major updates

Measurement & Optimization

• Define and track success metrics for awareness and adoption campaigns, ensuring efforts tie to key business goals
• Use customer and campaign data to identify opportunities, optimize performance, and inform future strategy
• Regularly share insights and outcomes with stakeholders and leadership to demonstrate business impact

Your Expertise

• Experience: 5+ years in customer marketing, growth marketing, product marketing, or a related role, ideally with a focus on SaaS or B2B tech
• Expertise: Skilled in developing and executing integrated campaigns, webinars, nurture programs, and ABM strategies
• Storytelling: Strong written and verbal communicator with the ability to translate product benefits into customer value
• Collaboration: Adept at working cross-functionally and managing stakeholder relationships
• Data-Driven: Confident in using marketing analytics to measure campaign effectiveness and drive decisions
• Tech-Savvy: Familiar with tools like HubSpot, Marketo, Salesforce, and other customer engagement platforms

You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.

For US based applicants: The US base salary range for this full-time position is $95,200 - $130,000 annually + bonus/commission + equity + benefits. Equity is a substantial part of the total compensation package. Our salary ranges are determined by role, level and location.

Learn more about AWAKE, Attentive's collective of employee resource groups.

If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.

At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.