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Brand Marketing Manager
Define and achieve top-of-funnel pipeline goals for enterprise and partnership sales.
Los Angeles
Mid-Level
$100,000 - 140,000 USD / year
1 month ago
✨ About The Role
- Responsible for defining and executing a comprehensive playbook for selling to partners and enterprise companies within the trucking, logistics, and last-mile delivery industry
- Oversee the SEO strategy, manage PR agency relationships, and carve out a distinctive path to reach the right enterprise companies
- Work closely with the Head of Sales, Head of Partnerships, and CEO to develop the enterprise and partnership sales/marketing playbook
- Define and execute an omni-channel marketing plan with specific goals and KPIs to achieve pipeline quantity, quality, velocity, win rates, and ROI
- Plan and execute various programs to build a new business pipeline, including online and offline campaigns, events, customer stories, social selling, and more
⚡ Requirements
- Experienced B2B marketer with 4-7 years of experience in growth marketing or enterprise marketing
- Strong leadership skills and ability to collaborate effectively across functions
- Results-driven with a bias for action and a pilot/learn/scale approach
- Creative thinker with strong communication skills and ability to generate quality content
- Data-driven and highly analytical, with experience using qualitative and quantitative metrics to manage programs
About AtoB
Rebuilding global transportation payments.