Product Marketing Manager - Sage Intacct

Product Marketing Manager - Sage Intacct

We're looking for a B2B SaaS Product Marketing Manager to drive product marketing in North America for our Sage Intacct Accountants Program (SIAP)—a key growth driver for Sage Intacct, the only AI-powered accounting and financial management solution endorsed by the American Institute of Certified Public Accountants (AICPA). In this role, you'll develop and execute product marketing plans for client accounting services (CAS) and business process outsourcing (BPO) – CPA/Accounting firms - helping them realize the value of Sage Intacct as they scale their practices and enhance client service with AI innovation. You'll partner closely with the Director of Product Marketing (UK based) translating global vision and strategy into North America positioning and messaging and enabling sales teams. This role blends strategic thinking with hands-on execution and close collaboration with Growth Marketing, Partner Sales, and Customer Success teams to drive pipeline and revenue.

Why Sage? What's In it for you? Sage helps small to medium-sized businesses to succeed with AI-powered accounting and financial management software. Knowing that over 6M of our global customers depend on our solutions motivates us to keep innovating so they keep growing. Sage Copilot for Sage Intacct is a prime example: You'll have the opportunity to grow and develop your career at a stable, global SaaS company with products voted #1 in customer satisfaction for 10 consecutive years. Collaborate with globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing—guided by our mantra and values: We do the Right thing: Human, Trust, Bold, and Simplify. We support flexible working and encourage giving back globally by offering every employee 40 paid volunteer hours per year to make a difference in our communities through Sage Foundation.

Required Location: Hybrid; 3 days per week from our Atlanta office (Ponce City Market)

Minimum Qualifications

• 3 years of product marketing experience within B2B SaaS or Accounting Software/ERP industry.
• Deep understanding of the US & Canadian market and the ability to tailor global strategies to local context.
• Excellent storytelling and copywriting skills – with the ability to develop strong positioning and messaging and adapt tone for different audiences and markets.
• Working proficiency with generative AI and a basic understanding of its business impact, with the ability to translate AI capabilities into clear, credible customer value.
• Proven experience supporting product launches and GTM strategies that deliver results.
• Analytical strength to turn data and customer insight into actionable plans.
• Strong stakeholder management and ability to build effective working relationships and cross-functional collaboration across global and local growth marketing, sales and customer success teams.

Key Responsibilities

• Develop and deliver value propositions for CAS (client accounting services) and outsourced finance firms, aligned to mid-market CFO priorities.
• Localize global product positioning for the US and Canada by incorporating regional needs and partnering with local Sales, Marketing, and Partner teams.
• Build messaging frameworks that clearly communicate differentiation, ROI, and business outcomes for accounting firms and BPOs.
• Create customer-facing content and enablement assets (case studies, presentations, web assets) to support Sales and Partners.
• Partner closely with Partner and Sales Enablement teams to improve the partner experience and help firms adopt Sage Intacct AI and automation capabilities in their practices.
• Partner with Sales to provide timely competitive insights for local markets, including objection handling guidance, win/loss themes, and product/market trends.
• Develop market, customer, and competitor insights that inform regional plans and influence global strategy and roadmap discussions.
• Act as the voice of the customer, helping ensure product-market fit and local relevance across the US and Canada.
• Measure results and continuously improve messaging, content, and enablement based on data and feedback.

Benefits? We have plenty.

• Competitive annual bonuses
• Comprehensive health, dental, and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (22 personal days & 10 national holidays)
• 18 weeks of paid parental leave (offered 1 year after the start date)
• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
• Sage Foundation: 5 days paid yearly to volunteer
• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)

Function: Global Product Marketing

Country: United States

Office Location: Atlanta

Work Place type: Hybrid

Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions. Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

Learn more about working at Sage:sage.com/en-us/company/careers/working-at-sage/

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out atcareers@sage.com. Learn more about DEI at Sage:sage.com/en-us/company/careers/diversity-equity-and-inclusion/ Equal Employment Opportunity (EEO) Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.