Sr Product Manager - Padcev Marketing

Sr Product Manager - PADCEV Marketing

Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!

Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world.

This position is based in Northbrook, Illinois. Remote work from certain states may be permitted in accordance with Astellas' Responsible Flexibility Guidelines. Candidates interested in remote work are encouraged to apply.

Purpose:

The Manager (Externally - Senior Product Manager), Key Customer Marketing for PADCEV will be a significant contributor to maximizing brand potential. This individual will contribute to the development and implementation of key brand strategies and be responsible for execution of peer-to-peer programs (i.e. Speaker Bureau, Product Theaters) and plan/execute convention/congress related activities as well as engage with Key External Experts/Customers.

This person is responsible for flawless planning and execution of convention/congress/product theater initiatives (incl. HCP, AHP and Patient focused events) and detailed development and implementation of promotional tactics working in close collaboration with internal/external partners, including but not limited to: sales, marketing, co-promote partner (Pfizer), vendors, KEEs, professional societies.

The successful individual will gather, synthesize and share insights from these customers and events that contribute to PADCEV's short/long term goals and strategic priorities.

Specific responsibilities may evolve based on the needs of the brand, product life cycle and/or changing business dynamics.

Essential Job Responsibilities:

1. Lead tactical execution of peer-to-peer engagement initiatives. Develop and secure MLR approval for content in support of peer-to-peer initiatives. Partner with the PADCEV KEE Strategist to identify, coach and train speakers as necessary. Lead annual speakers' bureau justification process.
2. Lead planning and execution of commercial customer-focused activities at Congresses, POAs, Product theaters, Field visits, and other venues including the facilitation of meaningful engagements between Astellas and KEEs in a compliant manner (i.e. via receptions, small group meetings, 1:1 discussions, etc.).
3. Assist in the execution of commercial ad boards to gain actionable insights.
4. Contribute to Brand strategies by engaging with KEEs at events to gather and synthesize insights that inform brand strategies and tactical plans.
5. Responsible for understanding and adhering to all Astellas SOPs regarding the submission, contracting, compliant execution, tracking, and reporting of all KEE initiatives and engagements.
6. Track and manage a detailed budget for all KEE initiatives.
7. Additional responsibilities may be assigned as needed.

Organizational Context:

This position presents a significant opportunity to assess, recommend, and lead activities that will directly influence the short and long-term strategies and success of PADCEV. This position requires: a proven and high proficiency level of collaboration across numerous functions and external stakeholders; strong strategic planning and tactical execution; a highly motivated self-starter with exceptional communication and relationship building skills.