Digitiva Marketing Lead - Remote Eligible

Marketing Lead Opportunity At Astellas

Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!

Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world.

This position can be done from anywhere in the United States. Remote work from certain states may be permitted in accordance with Astellas' Responsible Flexibility Guidelines. Candidates interested in remote work are encouraged to apply.

Purpose and Scope

The Marketing Lead will be fully dedicated to a priority program within the Astellas Rx+ Business Accelerator, DIGITIVATM. The DIGITIVA solution is a combination of a hardware medical device, a patient-facing mobile app, and clinical services that supports patients in self-managing their heart failure while also creating the opportunity for earlier intervention by their healthcare provider via the capture of key biomarkers.

The Marketing Lead will own the development, execution, and optimization of all marketing activities for the DIGITIVATM program. This role will lead patient and healthcare professional (HCP) marketing strategy, oversee development of all collateral and communications, manage trade show participation, and ensure all activities align with brand guidelines, compliance regulations, and the program's commercial strategy.

The ideal candidate is a proactive, detail-oriented marketer who thrives in a regulated healthcare environment and is comfortable with the hands-on execution required to ensure cross-functional internal/external/agency teams deliver on the overall brand marketing strategy.

Essential Job Responsibilities

Product Marketing & Commercialization

• In collaboration with program leadership, drive the development of an overall product marketing strategy for Digitiva, ensuring alignment with commercial milestones and sales strategies.
• Own the development of marketing campaigns and tactics that drive customer awareness, product adoption, engagement, and retention.

Marketing Content Management & Communications

• Drive development of all patient-facing and HCP marketing collateral from concept through delivery, ensuring clarity, accuracy, and compliance.
• Oversee and manage external marketing agencies to deliver consistent and impactful messaging & collateral.
• Take ownership of, and revise as needed, existing brochures, website content, and other collateral to keep materials current and aligned with program objectives.
• Collaborate with Astellas corporate communications to plan and execute press releases and media opportunities.

Events & Trade Shows

• Manage all DIGITIVA-related trade show activities including sponsorships, booth design, logistics, and registration.
• Partner closely with the DIGITIVA Partnerships Lead to align event participation with overall program goals.

Oversee & Maintain the DIGITIVA Website

• Manage content updates, ensure brand consistency, coordinate with internal teams and/or external web development vendors for design enhancements, and track performance analytics to optimize user engagement.

Compliance & Approval Processes

• Serve as the primary liaison with the Materials Approval Process (MAP) team to ensure all marketing materials meet compliance, regulatory, and legal requirements.
• Maintain thorough documentation and version control for all marketing assets.