Director Of Product Marketing

Director of Product Marketing

We're looking for a B2B product marketing leader who can turn complex technology into clear, compelling narratives that resonate with buyers and users across provider groups and health systems. As Director of Product Marketing, you'll own positioning, messaging, and go-to-market (GTM) strategy across the portfolio, building and scaling the function from the ground up. Reporting to the VP of Marketing, you'll serve as a strategic partner to Demand Generation, Sales, and Product—shaping how we tell our story, launch products, and win in the market.

What You'll Do:

• Own and socialize a unified messaging and positioning framework that resonates with COOs, practice managers, and clinicians, and is used consistently across all GTM motions.
• Lead integrated product launches by defining strategy, success metrics, and required assets in partnership with Product, Demand Generation, and Sales to drive 30%+ of net-new pipeline.
• Own customer proof strategy—including case studies, video spotlights, and ROI narratives—in partnership with Content Marketing to help shorten sales cycles by 20%.
• Define and maintain the sales enablement strategy (pitch narrative, battlecards, product collateral, objection handling), ensuring consistency and adoption across the revenue team.
• Partner with Product and Revenue leadership on pricing, packaging, and monetization strategy to accelerate ARR growth.
• Act as the market and competitive authority, translating industry trends, regulatory changes, and competitor activity into clear points of view and GTM recommendations.
• Lay the foundation for a scalable product marketing team, including hiring and role definition over time.

What We're Looking For:

• 7–10+ years of B2B SaaS product marketing experience, including ownership of positioning and GTM strategy for complex products sold to non-technical buyers (healthtech strongly preferred).
• Proven ability to build and lead a 0→1 product marketing function and influence senior stakeholders across Product, Sales, and Marketing.
• Exceptional storytelling and executive-level communication skills—written, verbal, and visual.
• Strong technical fluency, with the ability to translate product complexity into clear customer value and confidently engage with technical and revenue audiences.
• Working knowledge of marketing and analytics platforms (e.g., HubSpot, Marketo, GA, Looker) and basic design tools (e.g., Slides, Figma).

Nice to Have:

• Experience in provider organizations, EHR ecosystems, regulated markets, or applied AI platforms.

Benefits & Perks for Assorties:

• Competitive Compensation – Including salary and employee stock options so you share in our success.
• Lifelong Learning – Annual budget for professional development, plus training opportunities to help you grow.
• Office Setup Stipend – We'll outfit your in-office workspace so comfy as it's productive.
• Top-Tier Health Coverage – Medical, dental, and vision insurance, because your health comes first.
• Unlimited PTO – We trust you to take the time you need to recharge and come back ready to crush it.
• Meals & Snacks – Lunch, dinner, and snack breaks that fuel great ideas.
• Fitness Stipend – Your wellness matters. We reimburse monthly membership costs to support your health.
• Commuter Benefits – We cover eligible transportation costs to make your trip to work easier.
• 401(k) – Let us help you plan for the future. We've got you covered.

How We Work & What We Value:

Our team at Assort Health moves fast, stays focused, and is fueled by a desire to serve our customers and patients. Our company values guide how we work—they are present in how we show up, make decisions and work together to move our mission forward. We bring a Day One Drive, relentlessly striving to improve, keep a 5-Star Focus, as our customers are our lifeblood, always Answer the Call, remembering that ownership and accountability are paramount, and show up with One Pulse, because we are one team, with one rhythm and one result.

Our team is growing and we are looking for motivated, hardworking, and passionate talent. If you want to make healthcare accessible for everyone, we'd love to hear from you!