Growth Marketing Lead

Growth Marketing Lead

At AssistIQ we are dedicated to creating a more efficient and transparent healthcare supply chain by fixing one of the core problems - health systems lack accurate data and insights on their supply and implant usage. Our AI-driven vision and technology solution provides highly accurate, seamless capture of supply and implant usage in real-time, and generates actionable insights to healthcare systems, enabling better revenue capture and reduced waste, ultimately leading to better value of care and better outcomes for patients.

We're a customer-obsessed, highly collaborative team that values transparency, inclusivity, and accountability as we ship products that make a meaningful impact across healthcare.

As our Growth Marketing Lead—and the first member of our marketing team—you will own demand generation and account-based marketing from strategy to execution. You're a hands-on builder who's as comfortable crafting a campaign brief as you are analyzing funnel metrics, and you thrive in a fast-moving startup where priorities evolve and collaboration is the norm.

This role is critical in driving qualified prospects to our sales team through strong brand messaging, and highly targeted outreach. You'll collaborate with Sales and Customer Success to generate high-quality leads that convert not just to closed deals, but into champions for the AssistIQ brand and product.

Responsibilities:

• Partner with Sales leadership to align on pipeline goals and develop and execute the demand generation and account-based marketing programs that help us achieve them.
• Help define and continuously refine the ideal customer profile (ICP) based on market and customer feedback and research.
• Work directly with customers to tell a crisp ROI story, translating value props into targeted outreach that resonates with high-potential accounts.
• Codify what works into ABM playbooks and run ongoing training for Sales and Customer Success teams.
• Own marketing operations, ensuring a highly scalable marketing technology stack including maintaining strong CRM/MA data hygiene, and maintaining integrations and AI-driven automations across systems.
• Measure what matters—report on channel and campaign performance, run experiments, and scale what works.
• Lead all strategy, organization, and budgeting for conferences and industry events including planning and building the right team to optimize this function.
• Partner with brand/creative to ensure every asset is on-voice, on-message, and on-brand.
• Stay current on healthcare trends, customer behavior, and competitive positioning to refine strategies accordingly.

• Collaborate on GTM plans for new products and capabilities with Product, Sales, and Customer Success.