Digital Marketing And Growth Coordinator (arabic/english) - Remote Eligible

Job Title: Expansion Specialist For Mena Region

We are an American educational assessment company with about half of our client base outside the USA, and looking to expand further. In particular, we have some flagship clients in the MENA region. As such, we are searching for a driven professional to help with our growth, expanding our visibility and presence in the region. Ideally, you'd also do similar work for other regions. The goal for this position will be to increase the number of booked conversations with potential clients.

Overview of responsibilities:

• Lead generation
• Email/LinkedIn outreach
• Coordinating webinars
• Social media posting
• Create/edit content on our website
• Maintain a strategy and calendar of marketing efforts

About us:

Our target market is high quality assessments. We specialize in bringing advanced methods used in North America and Europe to smaller countries. So, you will not be contacting local schools or similar level. Here are some examples of targets:

• Ministries of Education
• Ministries of workforce/HR
• Professional credentialing boards or associations (e.g., Oman Medical Specialties Board)
• Large universities
• Language assessments
• Large corporations that have their own exams (e.g., CDPNE from Saudi Aramco)

Responsibilities:

• Find prospects in our target market, that are people in relevant positions at organizations like those above
• Connect with them via LinkedIn and/or email
• Share helpful information like our whitepapers and webinars
• Introduce them to our account executive to determine if we can help modernize their exams
• Content development and management on our website, such as updating links, creating new pages with content that our experts write, internal linking, SEO
• Help coordinate our webinars and YouTube videos, such as inviting guests, sending out emails and LinkedIn posts to attract attendees, editing the recorded video, posting to YouTube

Requirements:

• Native Arabic speaker
• Strong English
• Experience in lead generation using LinkedIn, websites like Apollo, and the internet in general
• Experience in using WordPress
• Experience in client communications

Details:

• Fully remote position
• Contracted; project is likely several months.
• Compensation: $5-10 per hour (USD) plus bonus for each booked call with qualified lead