Influencer Marketing Coordinator

Influencer Marketing Coordinator

ASOS is seeking a highly organized and creative Influencer Marketing Coordinator to join our team. This role will be instrumental in executing our influencer marketing strategy, building and nurturing relationships with a diverse range of creators, and supporting the team in delivering impactful campaigns or events that drive brand awareness, engagement, and sales. The ideal candidate is passionate about the digital landscape, a self-starter, and has a knack for spotting emerging trends and talent.

The Details

• Assist in the day-to-day management of influencer marketing campaigns, from initial outreach to content delivery.
• Conduct research and identify new and emerging influencers, content creators, and brand partners who align with ASOS's brand values and target audience.
• Support the creation and management of influencer outreach lists and communication logs.
• Coordinate the end-to-end process for influencer collaborations, including gifting, product seeding, and content briefs.
• Monitor and approve influencer content to ensure it meets campaign guidelines and brand standards.
• Track and report on campaign performance, analyzing key metrics such as reach, engagement, and conversions to provide insights for future initiatives.
• Assist in the planning and execution of influencer events, including pop-ups, dinners, brand trips, etc.
• Help manage and track budgets for all influencer and gifting activities.
• Maintain a clear understanding of current social media trends, platform updates, and best practices in the influencer space.
• Collaborate cross-functionally with internal teams (e.g., Marketing, PR, and E-commerce) to ensure cohesive campaign execution.

We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That's why our approach to working together includes spending at least 3 days a week in the office. It's a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.

About You

• Proven experience in influencer marketing, public relations, or a related field, preferably within fashion or retail.
• Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously.
• Excellent written and verbal communication skills.
• Proficiency with social media platforms (Instagram, TikTok, YouTube, etc.) and influencer marketing tools.
• A data-driven mindset with the ability to analyze and interpret campaign metrics.
• A passion for the fashion industry and a keen eye for trends.

Benefits

• Employee discount (hello ASOS discount!)
• An extra annual leave celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme

Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.