Creative Brand Content Manager - Topshop/topman

Creative Brand Content Manager - Topshop/Topman

We're ASOS, the online retailer for fashion lovers all around the world. We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.

But how are we showing up? We're proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list. Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.

Job Description

TOPSHOP and TOPMAN are iconic British fashion brands with over 60 years of heritage and a global customer base of 2 million+ through the ASOS platform. With creativity and innovation at our core, we're on a mission to unlock the best of fashion for everyone.

Following a Joint Venture between ASOS and HEARTLAND, we're building a dedicated team to drive the next chapter of growth. Combining ASOS's scale with the agility of standalone brands, we're expanding our retail footprint - including the launch of Topshop.com and new wholesale partnerships - making this a defining moment to join the journey.

The Role

We're looking for a content marketing expert to lead the creation and delivery of bold, engaging brand content across Topshop.com, social media, and in-store activations. You'll work closely with ASOS Studios and Creative Services to ensure consistency in brand storytelling, while exploring new ways to drive customer engagement and loyalty for the iconic TOPSHOP and TOPMAN brands.

You'll be part of a collaborative team of customer and marketing professionals, working cross-functionally with design, product, and trading to support full-funnel marketing activity and bring the brand to life across every touchpoint.

What you'll be doing...

• Lead the planning and delivery of brand content across Topshop.com, social media, and in-store, ensuring every piece reflects the distinct identity of TOPSHOP/TOPMAN.
• Manage budgets effectively, aligning spend to activity that drives key brand and performance KPIs.
• Monitor content performance and scale solutions that elevate engagement and exceed expectations.
• Stay ahead of emerging trends and technologies, championing innovation and testing across channels.
• Shape and evolve the editorial tone of voice in partnership with the wider customer and marketing team.

We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That's why our approach to working together includes spending at least 3 days a week in the office. It's a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.

Qualifications

Who we'd like to meet...

You're a proactive and creative content marketer with a passion for digital storytelling and a strong portfolio to match. You understand how to craft engaging brand messages across multiple formats and channels, and you're confident using data to guide decisions. You thrive in collaborative environments and enjoy working cross-functionally to bring ideas to life.

Key experience and skills:

• Proven ability to create innovative content that drives engagement across digital and social platforms.
• Strong understanding of social media algorithms, trends, and best practices.
• Experience with content performance analysis and optimisation.
• Skilled in social media management tools and video editing software.
• Excellent communication and collaboration skills, with experience working across marketing, design, product, and trading teams.

If you want to help define how the next generation discovers TOPSHOP and TOPMAN then apply now!

Additional Information

What's in it for you?

• Employee discount (hello ASOS discount!)
• ASOS Develops (personal development opportunities across the business)
• Employee sample sales
• Access to a huge range of LinkedIn learning materials
• 25 days paid annual leave + an extra celebration day
• Discretionary performance related bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits