Marketing & Sponsoring Manager (m/w/d)

Marketing & Sponsoring Manager

The Gamegenic GmbH has established itself as a leader in the gaming accessories industry, inspiring players worldwide with innovative and unique ideas of outstanding quality. Thanks to our highly creative team, we focus on trend-setting ideas of compelling quality and attention to detail. Our products offer much more than simple storage solutions and card sleeves for games. As part of the Asmodee Group, a globally active game publisher with strong licenses and number one hits, we work internationally with over 30 partners and subsidiaries in Europe, the USA, and Asia.

Are you ready to work with international top brands? Do you bring initiative, creativity, and a positive energy that inspires others? If you also have a passion for games and accessories and are passionate about strategic marketing, brand management, and gaming culture - then we are looking for you!

You don’t just think out of the box – you design the entire packaging? Then become our

Marketing & Sponsoring Manager at Gamegenic in full-time in Essen.

Your Daily Business at Gamegenic:

In accordance with the brand priorities, identify, evaluate, and recommend content creators, and ensure that the right channels and people represent MAGIC – The Gathering

• Development of a MAGIC – The Gathering community that is inclusive, diverse, and collaborative
• Ensuring the building and maintenance of strong, long-term relationships with key content creator and influencer agencies
• Actively leading the program management for content creator initiatives and supporting and coordinating the integrated campaign execution in coordination with all stakeholders involved
• Development of innovative and creative ideas, e.g. for storytelling campaigns, that promote interaction with the community and the content creators
• Designing and negotiating influencer contracts taking into account all business and legal aspects
• Initiative, proactive handling of problems with the necessary transparency and sensitivity to maintain trust and brand integrity
• Reporting KPIs and ensuring the continuous improvement of the creator program based on data-driven insights
• Continuously ensuring the quality of content for all initiatives carried out

Your Skillset:

• Experience in the areas of influencer marketing, creator partnerships or management of brand ambassadors and first proven track record
• Several years of experience in the planning and execution of creator-focused events
• Expertise on the common platforms – Twitch, YouTube, Instagram, TikTok etc. and knowledge of current trends and regulations in influencer marketing
• In-depth knowledge of the legal aspects or compliance issues in connection with cooperation and contractual design in the field of influencer marketing
• Profound strategic thinking complemented by a great deal of creativity
• Excellent communication and negotiation skills including very good German and English skills in speech and writing
• The ability to assess creators on authenticity, brand alignment, and target group binding – and to give data-driven recommendations with confidence.
• Excellent organizational skills coupled with the ability to prioritize, especially with a strong focus on time, cost, and quality
• Ability to collaborate across functions, e.g. with brand, product, and communication teams
• In-depth expertise on the common platforms – Twitch, YouTube, Instagram, TikTok etc. and knowledge of current trends and regulations in influencer marketing

Why Gamegenic is more than just a job:

• You play a key role in an international company with a lot of scope for creativity in a motivated, creative team with a real gaming DNA
• You have the chance to shape and make a strong brand visible
• With us, team spirit counts: we work closely together and inspire each other – every day anew
• Variety guaranteed: look forward to a diverse job with plenty of room for creative ideas and your own impulses
• You are at the center – really! We develop our benefits together with you, individually
• There are employee discounts, regular community and team events, game nights, opportunities for further development
• Trust and transparency are not buzzwords for us, but the basis of our cooperation
• You want real exchange instead of constant video calls? With us, you work directly at the location – live and in person. You can coordinate directly and jointly advance ideas
• Flexibility through the choice of being 1 day a week (Mondays or Fridays) remote
• Interested in an environment that moves? Then come to our motivated team and shape a creative, dynamic work world with us!

We are looking forward to you – as a sympathetic, committed, and professional addition to our team! Apply easily via our online form: Upload cover letter, resume, work samples, and certificates and tell us your earliest possible start date and your salary expectations.

We are looking forward to your application