Growth Marketer - Participant Acquisition (UK)

Growth Marketer - Participant Acquisition

Heads up! This role is based 100% in-person from our office in Shoreditch, London.

About Askable

Hey, we're Askable - the world's most loved user research platform. Loved by Deliveroo, Tesco, Pizza Hut, BBC, Mastercard and hundreds more. Not bad right?

Askable began in 2017 as an idea scribbled on a sticky note, born out of frustration with the clunky, outdated research processes we'd experienced firsthand. So, we set out to build a new way—one that makes quality research accessible to everyone, from Fortune 500s to startups hungry for insights.

By providing seamless access to high-quality participants and Certified Askable Researchers, we enable teams to scale research on demand, deliver insights faster, and, ultimately, build things that matter.

Now with offices in Brisbane, London, and Chicago, we're growing the team to bring Askable's research power to researchers everywhere, so they can make smarter, user-driven decisions.

Our culture drives everything we do. We live it, breathe it, and work every day to make Askable a place where people can thrive.

We believe work should be fulfilling, exciting, and meaningful. Here, you're not just part of a team. You're part of a community that cares about what they're building and how they're building it.

In fact, we take culture so seriously that we wrote a book on it. Our Culture Book guides what we stand for, how we work, and the values that unite us—because nothing beats winning with a team you genuinely love working with.

About the role

We're looking for an exceptional operator to join our growing UK team as Growth Marketer - Participant Acquisition. This is a unique role that blends marketing, customer success, recruitment strategy, and operational insight.

You'll be responsible for growing our research participant panel in the UK and across the Northern Hemisphere, using targeted campaigns, data-driven tactics, and cross-functional collaboration. You'll sit within our Customer Success function and work closely with our Fulfilment and Enterprise CS teams to understand what participants our clients need – and then ensure we have the right people in the right place at the right time. This role also plays a critical part in supporting global Marketing and Product efforts: feeding in local data and insights, helping shape the roadmap, and improving how we attract, activate, and retain our participants. If you're a creative, curious problem-solver who thrives on end-to-end ownership and making an impact, this could be the perfect fit.

What you'll do

Panel growth and marketing execution

• Plan and execute participant acquisition campaigns across relevant channels
• Use performance data to inform messaging, targeting and channel strategy
• Collaborate with central Marketing and regional teams to align on panel growth priorities

Fulfilment strategy and risk planning

• Translate client needs and forecast demand into clear participant acquisition plans
• Work with Fulfilment to track application flow, segment gaps and delivery feasibility
• Support feasibility planning and mitigation for hard-to-reach audiences or complex projects

Cross-functional collaboration and enablement

• Partner with Enterprise CS and Sales to stay ahead of regional participant needs
• Share UK/EMEA insights with global Marketing and Product to inform campaigns and roadmap
• Create and share internal tools and training to improve recruitment understanding across teams

Data and workflow optimisation

• Build and maintain dashboards to monitor panel health, acquisition performance and fulfilment-readiness
• Optimise recruitment workflows and tooling to support panel growth at scale
• Ensure panel supply strategy is tightly integrated with Fulfilment and CS operations

Skills and experience you'll bring

To hit the ground running in this role you'll need at least 2 years experience working in growth marketing or project delivery roles.

You'll have:

• Proven ability to lead strategy and delivery across multiple complex, high-volume or high-risk projects simultaneously
• Strong stakeholder management and collaboration skills, with experience influencing cross-functional teams (Sales, CS, Marketing, Product)
• Excellent data literacy — able to define, track and communicate recruitment performance and panel health metrics
• Proven ability to plan and execute marketing campaigns across multiple channels. Familiarity with performance tracking tools (e.g. GA, Mixpanel, Meta Ads Manager)

You'll also be able to demonstrate:

• A track record of building and growing a user base for a B2C product
• Prior experience working across multiple markets or global teams
• Strong copywriting and communication skills
• Comfort working autonomously in a fast-scaling team

The mindset you'll need

• Winning with your team: You'll be proud of the individual work you do, but find winning as team ultimately more fulfilling. This includes having the emotional maturity to give and receive constructive feedback to better the team as a whole.
• Independence and curiosity: You won't find cabinets full of step by step instructions at Askable. You'll need to think on your feet, manage your own workflow, problem-solve roadblocks, proactively ask questions, and take responsibility for the goals you set.
• Growth focused: You'll enjoy the idea of a stretch goal and always be looking for opportunities to improve yourself, your team, and the business.
• Quick to learn: You'll bring an ability to quickly learn and understand our product solutions and features, and keep up to date as our offerings evolve.

Perks and benefits

Your excitement about the role itself is what matters most to us. Perks are just the icing on the cake—but here are a few to whet your appetite.

• Competitive Salary
• An extra 15 days of paid annual leave (We call them Askable Days and we all take them on the same day so no one can bother you on that day)
• Breakfast on us, every day!
• Opportunities for international travel, including a trip to Askable HQ in Australia soon after starting
• Plus more—we'll be happy to chat about all our other perks during the interview process!

Before you go...

Research shows many people (especially women and minority groups) hesitate to apply unless they meet every single requirement. At Askable, we're committed to building diverse teams with unique perspectives. If you're excited about this role but your experience doesn't align perfectly, we'd still love to hear from you.