Director Of Marketing – Adult Service Lines & Hospitals

Director Of Marketing – Adult Service Lines & Hospitals

Ascension is seeking an accomplished and strategic marketing professional to serve as the Director of Marketing – Adult Service Lines & Hospitals. In this leadership role, you will drive the marketing strategy for adult specialties (including cardiovascular, orthopedics, neurosciences, oncology, and more) while ensuring cohesive hospital promotion and regional alignment. This role is responsible for increasing awareness, volume, and patient engagement across adult services in Texas.

Key responsibilities include:

• Service Line Marketing: Lead the development and execution of service line marketing strategies for adult specialties, aligned with organizational growth priorities. Partner with clinical and operational leaders to understand differentiators and translate them into compelling messaging.
• Hospital Promotion: Oversee brand and marketing strategies for adult hospitals, ensuring consistency in tone, voice, and messaging across all channels. Develop and execute campaigns that drive awareness, preference, and utilization of key services.
• Multichannel Campaign Execution: Build and lead data-informed campaigns using digital, social, print, OOH, and grassroots tactics. Ensure measurable ROI through analytics, reporting, and continuous optimization.
• Cross-functional Partnership: Collaborate with strategy, business development, and communications to align marketing efforts with broader goals. Coordinate with provider marketing and reputation management teams to support physician visibility and engagement.
• Team Leadership: Lead and inspire a team of marketing professionals across assigned hospitals and service lines. Drive high performance through coaching, accountability, and collaboration.

Education:

• High School diploma equivalency with 5 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management OR Associate's degree/Bachelor's degree with 3 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management.

Additional preferences:

• Bachelor's degree in Marketing, Business, Healthcare Administration, or related field; Master's degree preferred.
• 8+ years of experience in healthcare marketing, including hospital and service line strategy.
• Strong track record of managing complex marketing initiatives with measurable outcomes.
• Experience working in or with large healthcare systems and matrixed environments.
• Strong leadership, communication, and analytical skills.

Ascension associates are key to our commitment of transforming healthcare and providing care to all, especially those most in need. Join us and help us drive impact through reimagining how we can deliver a people-centered healthcare experience and creating the solutions to do it. Explore career opportunities across our ministry locations and within our corporate headquarters.

Ascension is a leading non-profit, faith-based national health system made up of over 134,000 associates and 2,600 sites of care, including more than 140 hospitals and 40 senior living communities in 19 states.

Our Mission, Vision and Values encompass everything we do at Ascension. Every associate is empowered to give back, volunteer and make a positive impact in their community. Ascension careers are more than jobs; they are opportunities to enhance your life and the lives of the people around you.

Ascension provides Equal Employment Opportunities (EEO) to all associates and applicants for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity or expression, pregnancy, childbirth, and related medical conditions, lactation, breastfeeding, national origin, citizenship, age, disability, genetic information, veteran status, marital status, all as defined by applicable law, and any other legally protected status or characteristic in accordance with applicable federal, state and local laws.