Marketing & Communications Senior Specialist

Marketing & Communications Senior Specialist For Japan

At Arup we're dedicated to shaping a better world. Our purpose, shared values and collaborative approach has set us apart for over 75 years. We solve the world's most complex problems and deliver what seems impossible, with curiosity and creativity. We're a thriving and growing organisation which offers you many possibilities to shape a better world, and your future.

In an increasingly competitive marketplace, our Marketing, Communications, and Business Development (MCBD) team enables Arup to build and protect our reputation, deepen client relationships, win quality work, and attract top talent. This role will be key in achieving our strategic market and client ambitions. We are seeking to appoint a Marketing & Communications Senior Specialist for Japan to join our MCBD function.

The Marketing and Communications Senior Specialist, Japan is a pivotal role dedicated to building and enhancing our success in Japan. This position requires a generalist in marketing management, with a strong focus on building Arup's brand and reputation, industry engagement, stakeholder relationships, and client-centric strategies aligned to Arup's strategy and business priorities. The role involves leading a small team to drive brand awareness, client marketing, and support work winning efforts with aligned marketing and communications and industry engagement activities.

Marketing Management

· Lead the team to develop and implement marketing and communications plans, campaigns and initiatives to enhance Arup's brand and reputation in Japan aligned with Arup's marketing strategy and business priorities.

· Monitor and analyse local market trends to identify opportunities for brand positioning and competitive advantage.

· Secure and promote prestigious industry recognition for our people and projects through quality industry awards to contribute to brand building efforts.

· Work closely with local stakeholders to plan and deliver marketing & communications initiatives that align with both global direction and local business needs.

· Provide advice to local leadership on brand and reputation, marketing and communications related matters drawing on specialists within the MCBD team as required.

· In collaboration with specialists within MCBD incorporate media relations activities within marketing and communications campaigns and support reputation management efforts.

· Collaborate with local leadership to ensure marketing strategies and resources are aligned with business priorities and activities of the highest business value.

· Develop and manage an annual marketing budget for Japan, oversees the Arup's Marketing & Communications calendar to ensure an accurate reflection of local marketing and communications activities.

· Evaluate and report on the effectiveness of marketing campaigns and initiatives including ROI.

Industry Engagement and Stakeholder Relationships

· Enable building and maintaining strategic relationships with key industry stakeholders relevant to the business priorities in the local market.

· Identify, pursue and negotiate opportunities for industry partnerships and collaborations in consultation with local leadership.

· Critically assess and manage industry engagement activities including memberships and sponsorships for alignment to strategy and business priorities, and to optimise ROI.

Client Focus and Business Development

· Support Arup's key client programme for priority clients managed within the local market/s.

· Align marketing and communications activities and investments to support work-winning efforts in identified priority businesses and champion a strong client focus in all marketing and communications activities.

· Advocate and support effective use of Arup's client systems, including CRM and Marketo, to support client relationship management, client interactions and communications.

· In collaboration with business stakeholders and the broader MCBD team, drive business development and client engagement initiatives that deliver successful work winning outcomes in the local market. Including:

o marketing campaigns that engage target clients,

o materials and activities that enhance client engagement and support work winning

o high-quality client and industry engagement and event opportunities.

o leading a team in executing client marketing efforts focused on key clients and in support of strategic pursuits.

Team Leadership

· Lead and manage a small marketing and communications team, supporting their professional development and growth.

· Foster a collaborative and innovative team environment.