Senior Performance And Growth Marketing Specialist - VAS Subscription Products
Arpu Telecommunication Services
Marketing Strategy Manager
Develop and implement comprehensive growth marketing strategies for VAS subscription products.
Analyze market trends, customer behavior, and competitor activities to identify growth opportunities.
Create and execute customer acquisition campaigns to drive subscription sign-ups.
Implement retention strategies to reduce churn and increase customer lifetime value.
Utilize analytics tools to track and analyze key performance indicators (KPIs).
Make data-driven decisions to optimize marketing campaigns and improve overall performance.
Collaborate with product, design, and content teams to ensure cohesive and effective marketing campaigns.
Work closely with sales teams to align marketing efforts with revenue goals.
Conduct A/B testing and other experiments to optimize marketing channels and messaging.
Continuously iterate on strategies based on performance data and industry best practices.
Manage marketing budgets effectively to achieve maximum ROI/GM.
Provide regular reporting on budget utilization and performance metrics.
Collaborate with content creators to develop compelling and engaging marketing materials.
Ensure consistency of messaging across all customer touchpoints.