✨ About The Role
- The Senior Performance Marketing Manager will be responsible for setting performance marketing strategies and planning campaigns to meet lead and revenue goals.
- This role involves channel ownership, requiring proficiency in both Paid Social and Paid Search.
- The candidate will build and manage the growth marketing team, starting as a team of one and expanding as needed.
- The role includes ownership of marketing analytics, with responsibilities for KPIs and full-funnel dashboards to measure and optimize marketing efforts.
- The manager will define the marketing to sales handoff and work closely with the sales team to drive qualified leads that convert to opportunities.
âš¡ Requirements
- The ideal candidate will have 3-5+ years of marketing experience, particularly in SaaS, B2SMB, or Prosumer environments.
- A strong passion for wellness and fitness is essential, as the role is focused on a wellness business platform.
- Experience in channel management is crucial, with a proven track record of executing successful campaigns across multiple channels.
- The candidate should possess a high-quality bar, developing marketing strategies that prioritize customer needs while achieving revenue goals.
- An experimentation mindset is necessary, with a willingness to test new ideas and scale successful initiatives.