✨ About The Role
- The Content Marketing Manager will define Arketa’s content strategy to effectively tell the company’s story and drive growth.
- They will own the content calendar, ensuring a diverse range of content across multiple mediums and audiences.
- Collaboration with the demand generation team is crucial to ensure content aligns with pipeline goals through SEO and gated content.
- The role involves working closely with AR and PR teams to maintain a consistent narrative across various channels.
- The candidate will collaborate with the founding team and product marketing to shape the company story and vision.
⚡ Requirements
- The ideal candidate will have at least 4 years of experience in content marketing, particularly within SaaS companies.
- They should be equally comfortable with writing and editing, maintaining a high quality bar in their work.
- A proven ability to set content marketing strategy and create engaging content is essential for success in this role.
- Experience managing a content roadmap and editorial calendar is necessary to ensure timely delivery of content.
- The candidate should have a passion for educating audiences through industry-leading content, demonstrating a commitment to the wellness sector.