Sr. Director Of Sales, Beauty - R0005416 - 7003

Sr. Director Of Sales, Beauty

Join our Sales team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June. Together, we build innovative and useful products that elevate people\'s lives everywhere every day. Look around your home, and you\'ll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: Sr. Director of Sales, Beauty

Work Location:

Bentonville, AR & Boston, MA: Hybrid (3 days onsite per week)

Minneapolis, MN: Fully Remote (100%)

What You Will Be Doing:

Reporting to the Vice President of Sales, the Senior Director of Sales is the strategic steward of top-tier customer relationships, leading sales and profit growth across major U.S. retailers including Walmart and Target. This role is all about driving results through smart strategy, strong partnerships, and a deep understanding of what moves the needle in the beauty category. You\'ll lead with vision, challenge the status quo, and collaborate across teams to bring new products to life, execute compelling promotions, and elevate category performance. With a focus on powerhouse brands like Revlon and Hot Tools, and occasional support for emerging brands, you\'ll shape the future of our beauty business at retail. This role includes direct ownership of customer sales and profitability, as well as leadership of National Account Managers, Sales Coordinators, independent manufacturer\'s reps, and support staff. Expect a rhythm of 30% travel and 70% remote, balancing in-market execution with strategic planning and leadership.

Strategic Leadership

Partner with Sales, Marketing, and Finance leadership to develop and execute growth strategies that drive distribution, promotions, and profitability.

Lead team operations including hiring, training, and performance management to build a high-performing sales organization.

Optimize inventory through E&O sales strategies that protect margins and minimize market disruption.

Customer Ownership & Growth

Own key customer relationships, driving sales, profit, and strategic alignment across accounts like Walmart and Target.

Lead Joint Business Planning (JBP), category reviews, and promotional execution to secure incremental growth.

Leverage tools such as Retail Link DSS, Scintilla, Nielsen, and IRI to manage account performance and market share.

Channel & Category Strategy

Develop and implement differentiated channel strategies to unlock long-term growth.

Guide fact-based selling through market insights, brand positioning, and data-driven recommendations.

Cross-Functional Collaboration

Build strong internal partnership with Finance, Brand, Marketing, and Supply Chain to ensure seamless execution.

Provide customer insights to Demand Planning and Supply teams to enhance operational performance.

Team Leadership

Inspire and lead your team with a focus on accountability, collaboration, and continuous improvement.

Encourage cross-functional teamwork and challenge conventional thinking to drive innovation.

Operational Excellence

Set and track measurable goals for customer strategies, pivoting quickly when needed to ensure results.

Identify and remove obstacles to success, fostering a culture of agility and performance.

Additional Responsibilities

Perform other duties as assigned by the Vice President of Sales.