Marketing Content Lead

Marketing Content Lead

Summit Utilities is a growing natural gas utility company providing safe, reliable, and clean burning natural gas service to homes and businesses in Arkansas, Colorado, Maine, Missouri, and Oklahoma. Being part of the Summit team means embracing excellence, diversity, and innovation, committing to safety each and every day, and doing all that we can to serve each other, our customers and the communities where we live. We aim to bring warmth and energy to everything we do.

We have an exciting hybrid opportunity open for a Marketing Content Lead based in Little Rock, AR, Fort Smith, AR, Portland, ME or Augusta, ME.

Position Summary: As Summit’s Marketing Content Lead, we’re looking for a versatile and detail-oriented thinker who will craft compelling copy for diverse materials, collaborating seamlessly with the design team. Managing social media across platforms, you’ll uphold our brand voice, engage customers, and foster positive relationships. Your role extends to print materials, content strategy, and maintaining the marketing calendar. You’ll contribute to a sense of community, handle real-time event coverage, and play a key role in cross-functional collaboration. Staying current with industry trends, your insights will enhance our content strategies. Quality control, including proofreading and editing, is crucial in this fast-paced, impactful position.

Primary Duties and Responsibilities

• Copywriting and Blog Writing: Create compelling, engaging, and persuasive copy for various marketing materials, including websites, landing pages, emails, social media posts, and blog articles. Collaborate with the design team to ensure the written content is effectively integrated into visual elements.
• Social Media Management: Develop, implement, and manage social media content across all platforms, maintaining a consistent brand voice and style. Create and schedule posts, monitor engagement, and respond to customer comments and direct messages promptly and professionally.
• Customer Engagement: Assist in crafting responses to customer inquiries, comments, and feedback on social media posts. Engage with customers in a positive and helpful manner, fostering a strong brand-consumer relationship.
• Print Material Support: Collaborate with the team to assist in writing efforts for customer-facing print pieces, such as brochures, flyers, booklets, and bill inserts. Ensure that the written content aligns with the brand messaging and values.
• Content Strategy: Contribute to the development of content strategies that align with the brand marketing goals and target audience. Generate innovative ideas for new content initiatives and campaigns.
• Content Calendar Management: Work closely with the Marketing Coordinator to meticulously maintain the marketing content calendar to plan, schedule, and place content that’s coordinated with marketing campaigns, events, and news-sharing opportunities.
• Community Building: Foster a sense of community among customers and external audiences through engaging and interactive content.
• Brand Voice Maintenance: Uphold and refine the brand voice, ensuring consistency in all written materials. Train team members and other stakeholders.

Equal employment opportunity, including veterans and individuals with disabilities.