Manager Marketing Analytics - R0412824 - 4330

Marketing Analytics Manager

Marketing Analytics is a key driver of Tyson Foods' growth strategy, enabling better, faster, and more data-driven decisions across Sales, Marketing, Innovation, and the broader business. This role will lead the creation, management, and continuous improvement of enterprise-level analytics dashboards and tools, with a focus on syndicated data (Nielsen, Circana, etc.), internal performance metrics, and emerging AI solutions across all Bus of Tyson Foods. The Manager, Marketing Analytics, will be responsible for translating complex data into clear, actionable insights through Power BI dashboards, automation tools, and Gen AI applications. They will partner closely with cross-functional teams to understand business needs, develop scalable solutions, and ensure stakeholders have timely access to the information they need to drive growth.

In-person role based in Springdale, AR - Not eligible for remote or hybrid work. Preference will be given to candidates within a 50 mile radius of the posted location. If no local candidate is selected, we will review regional candidates.

Duties & Responsibilities

• Lead dashboard development
• Develop internal analytics tools
• Engage cross-functional teams
• Translate data into decisions
• Business impact focus
• Integrate Generative AI solutions
• Drive data quality & adoption

Qualifications

Education:

• BA/BS in Analytics, Data Science, Business, Marketing, or related field required.
• Masters preferred.

Experience:

• 5+ years of experience in analytics, data visualization, or business intelligence in a CPG or similar data-rich environment.
• Strong background in Power BI development, data modeling, and dashboard automation.
• Experience with syndicated data sources such as Nielsen, Circana, IRI, or equivalent.
• Proven ability to engage stakeholders, translate needs into solutions, and drive adoption.

Special Skills:

• Proficiency in DAX, Power Query, and data modeling in Power BI.
• Familiarity with SQL, Python, or other analytics programming languages a plus.
• Experience designing analytics tools for end-user teams (sales, marketing, category management, etc.).
• Understanding of AI/ML applications in business reporting and analysis is a plus.
• Strong communication skills, with the ability to turn data into clear, actionable narratives.
• Highly organized, collaborative, and able to manage multiple priorities.

Sponsorship is not available for this role. Relocation Assistance Eligible: Yes Work Shift: 1ST SHIFT (United States of America) Hourly Applicants ONLY - You must complete the task after submitting your application to provide additional information to be considered for employment. Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status. We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.