Customer Marketing Manager

Customer Marketing Manager

PagerDuty (NYSE:PD) is a leader in Digital Operations Management. In an always-on world, organizations of all sizes trust PagerDuty to help them deliver a perfect digital experience to their customers, every time. Teams use PagerDuty to identify issues and opportunities in real time and bring together the right people to fix problems faster and prevent them in the future. Over 13,000 organizations (including 60 of Fortune 100) rely on PagerDuty to succeed with Digital Transformation, Cloud Migration, and DevOps Modernization. Notable customers include GE, Cisco, Genentech, Electronic Arts, Cox Automotive, Netflix, Shopify, Zoom, DoorDash, Lululemon and more. We are expanding rapidly as a platform for Digital Operations Management using AI/ML and Automation and growing our adoption by Development, IT, Customer Service, Security, and other teams across the organization.

The Role

We're seeking a strategic, results-driven Customer Marketing Manager to architect and scale our customer marketing engine at PagerDuty. This is a high-impact role where you'll own the strategy and execution of programs that transform satisfied customers into vocal advocates, driving measurable impact on retention, expansion, and pipeline generation. You'll be the connective tissue between our customers and internal teams-amplifying customer voices, uncovering growth opportunities, and building programs that turn customer success into competitive advantage. Working cross-functionally with Customer Success, Product, Sales, and Marketing, you'll create experiences that deepen engagement and fuel PagerDuty's next phase of growth.

What You'll Do

• Design and execute a comprehensive customer marketing strategy aligned to business objectives-driving product adoption, net retention, and revenue expansion.
• Build, scale, and optimize customer advocacy programs including advisory boards, reference programs, case studies, testimonials, and community initiatives.
• Establish and manage a robust customer advocacy engine-identifying, nurturing, and activating champions for speaking engagements, peer references, analyst briefings, and content creation
• Source and secure customer speakers, stories, and quotes for all internal and external events, product launches, press releases, and marketing campaigns-ensuring a steady pipeline of compelling customer voices
• Build and maintain a centralized customer intelligence repository tracking stories, references, advocacy activities, engagement history, and business outcomes.
• Collaborate with Product Marketing on launch readiness-ensuring customers are informed, trained, and excited about new capabilities, and securing customer validation for launch materials.
• Work with Demand Gen to leverage customer proof points in campaigns that drive pipeline and accelerate deals.
• Partner with Content and Communications to develop compelling customer stories across formats (video, written, social, events)
• Define KPIs and build dashboards to track program performance and business impact
• Continuously test, learn, and iterate to improve program effectiveness and ROI
• Serve as a trusted advisor and thought leader on customer marketing best practices.

About You

6+ years of experience in customer marketing, advocacy, or related roles, preferably in B2B SaaS or technology.

Proven track record of building and scaling customer marketing and advocacy programs at a high-growth company.

Exceptional project management and cross-functional leadership skills; able to influence and drive alignment across teams.

Outstanding written and verbal communication skills, with a knack for storytelling and executive-level presentations.

Strong analytical skills and experience using data to drive decisions and measure program impact.

Proficiency with marketing automation, CRM, and advocacy platforms (e.g., Marketo, Salesforce, Influitive, etc.).

Strategic thinker with a hands-on approach-comfortable rolling up your sleeves to get things done.

Passionate about customer success and building long-term relationships.

The base salary range for this position is 114,000.00 – 172,700.00 USD. This role may also be eligible for bonus, commission, equity, and/or benefits.

Our base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies and experience.

Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process.

Hesitant to apply?

We encourage you to submit your resume even if you don't meet every requirement. We value potential and consider each candidate's full professional story. Whether you're exploring a career change or taking your next step, we look forward to reviewing your application. If this just isn't the right role or time – sign up for job alerts!

PagerDuty operates a hybrid work model with offices in 8 major cities: Atlanta, Lisbon, London, San Francisco, Santiago, Sydney, Tokyo, and Toronto. While we offer flexibility within our established locations, we cannot employ candidates residing in:

Location restrictions:

Australia: Northern Territory, Queensland, South Australia, Tasmania, Western Australia

Canada: Alberta, Manitoba, Newfoundland, Northwest Territories, Nunavut, PEI, Quebec, Saskatchewan, Yukon

United States: Alaska, Hawaii, Iowa, Louisiana, Mississippi, Nebraska, New Mexico, Oklahoma, Rhode Island, South Dakota, West Virginia, Wyoming

Candidates must reside in an eligible location, which vary by role.

Our values guide how we support customers, collaborate with colleagues, develop products, and foster a culture of belonging. They define not just our actions, but what it means to be Dutonian.

People Leaders at PagerDuty are responsible for creating high performance environments that drive accountability. PagerDuty has four key dimensions that define our Leadership Impact: Lead Self, Lead the Team, Lead the Business, and Lead the Future. Each dimension has three associated competencies to give leaders a shared language for guiding their development, career, promotion, and succession planning discussions. Our Manager Expectations serve as a practical guide for managers to understand their responsibilities, prioritize their efforts, and drive engagement and performance.

As a global organization, our total rewards approach is competitive with industry standards and aligned with local laws and regulations. Learn more, including country-specific offerings, on our benefits site.

Your package may include:

• Competitive salary
• Comprehensive benefits package
• Flexible work arrangements
• Company equity*
• ESPP (Employee Stock Purchase Program)*
• Retirement or pension plan*
• Generous paid vacation time
• Paid holidays and sick leave
• Dutonian Wellness Days & HibernationDuty – companywide paid days off in addition to PTO
• Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)*
• Paid volunteer time off: 20 hours per year
• Company-wide hack weeks
• Mental wellness programs
• *Eligibility may vary by role, region, and tenure

PagerDuty, Inc. (NYSE:PD) is a global leader in digita