Senior Channel Manager - Talent Brand & Marketing

Senior Channel Manager

Collaboration. Autonomy. Opportunity. Words our headquarters associates use when talking about working at Edward Jones. Words that describe what it's like being part of a firm where everyone is aligned toward a singular focus: serving the client. And everyone is working to make the firm better together - as they grow as individuals. If these words resonate with you, we should talk.

Edward Jones' Talent Brand & Marketing team activates the firm's talent brand across all candidate touchpoints. We partner across Talent Acquisition, Human Capital, and Enterprise Brand & Marketing to attract, engage, and convert high-quality talent through segmented campaigns, compelling storytelling, and optimized channel strategies. Our work spans the candidate experience across paid media, social and community engagement, owned digital, and both recruiter and field enablement - all aligned to the firm's hiring goals and strategic priorities. We are bold, data-driven, and candidate-obsessed. We know there's power in partnership and we bring that spirit to every campaign, channel, and experience we create.

The Senior Channel Manager serves as the business lead for high-impact marketing channels that drive awareness, engagement, and conversion across Edward Jones' recruiting lines. This role is responsible for guiding the strategy and performance activation of paid media, social, email, and direct mail channels, in partnership with external agencies and internal collaborators. You'll ensure channel strategies align with segmented campaign goals, brand vision, and hiring outcomes. This is a great opportunity for a marketer seeking opportunity to lead significant modernization progress and have an outsized business impact.

Key responsibilities include:

• Channel Strategy & Activation
• Lead strategic planning and performance oversight of direct-to-candidate channels
• Partner with agency teams to activate campaigns that drive candidate engagement and conversion
• Align channel strategies to segmented campaign goals across recruiting lines
• Audience-Specific Campaign Support
• Activate audience-specific campaign strategies across paid, social, and direct channels
• Collaborate with content, creative, and talent sourcing teams to ensure channel execution aligns with audience needs and campaign objectives
• Online Community Engagement Strategy
• Lead evaluation of Edward Jones' current approach to talent conversations in online communities such as Glassdoor, Reddit, and others
• Develop a new point of view and strategic approach for community engagement
• Build and implement a trial activation plan
• Personalization & Targeting
• Guide audience targeting strategies using first- and third-party data
• Support delivery of personalized, segmented experiences that resonate with high-quality talent audiences
• Measurement & Optimization
• Lead performance analysis across channels and campaigns, using dashboards and reporting tools to inform strategy
• Partner with analytics teams to develop KPIs, track conversion metrics, and optimize cost per application and cost per hire
• Budget Management
• Manage channel budgets, ensuring efficient spend and alignment to hiring goals
• Partner with finance and sourcing teams as needed to forecast, track, and report on budget utilization and ROI
• Leadership & Collaboration
• Manage external agencies and technology partners
• Lead virtual teams and collaborate cross-functionally with content, creative, sourcing, and brand teams
• Channel Governance & Brand Alignment
• Ensure brand consistency across all channel touchpoints
• Develop and maintain channel best practices, governance guidelines, and activation playbooks
• Innovation & Channel Development
• Identify emerging trends and new channel opportunities to reach evolving talent audiences
• Build business cases and lead pilots to test and scale new approaches

Edward Jones' compensation and benefits package includes medical and prescription drug, dental, vision, voluntary benefits (such as accident, hospital indemnity, and critical illness), short- and long-term disability, basic life, and basic AD&D coverage. Short- and long-term disability, basic life, and basic AD&D coverage are provided at no cost to associates. Edward Jones offers a 401k retirement plan, and tax-advantaged accounts: health savings account, and flexible spending account. Edward Jones observes ten paid holidays and provides 15 days of vacation for new associates beginning on January 1 of each year, as well as sick time, personal days, and a paid day for volunteerism. Associates may be eligible for bonuses and profit sharing. All associates are eligible for the firm's Employee Assistance Program.

Hiring Minimum: $99,200 Hiring Maximum: $168,900