This is not a traditional Account Manager role.
At our client, Account Managers own fulfillment end-to-end and are accountable for client success, performance, and growth.
They do not personally run ads or build GHL funnels but everything that happens in fulfillment runs through them.
ROLE SUMMARY
An Account Manager is the owner of the client outcome.
From the moment a client pays until they are consistently growing revenue, the Account Manager is responsible for:
If fulfillment breaks, stalls, or underperforms this role owns fixing it.
WHAT THEY ARE / ARE NOT
THEY ARE:
THEY ARE NOT:
Those roles report into fulfillment, but the Account Manager owns the outcome.
CORE RESPONSIBILITIES (END-TO-END FULFILLMENT) Account Managers are responsible for every step of fulfillment, including:
They ensure nothing falls through the cracks.
PERFORMANCE OWNERSHIP (NON-NEGOTIABLE) Account Managers are accountable for:
They are expected to understand performance metrics, even if they are not the technical executor.