GTM Operations Manager - Remote Eligible

Gtm Operations Manager

About the Company: ArcSite is the leading mobile sketching and drawing-based takeoff and estimating solution, trusted by designers, field sales teams, technicians, and inspectors. Our intuitive platform empowers users to create professional drawings on any device—without the steep learning curve of traditional CAD software—helping businesses save time, generate quotes faster, and close deals more efficiently.

We're a remote-first team with a strong sense of community, driven by growth, collaboration, and our core values: start with the customer, constantly improve, take risks, operate with transparency, and own it. At ArcSite, every team member has the opportunity to grow their career while making an impact, shaping the future of design, and living these values in everything we do.

About the Role: The GTM Operations Manager will serve as the operational backbone of ArcSite's marketing engine. You'll coordinate trade-shows and micro-events, maintain core systems and workflows, support tactical paid campaign execution, and help operationalize enterprise and cross-functional GTM initiatives.

This role is ideal for a marketing generalist with strong systems, execution, and project management skills, who thrives in a fast-paced environment and enjoys working across tools, teams, and workflows.

Key Responsibilities:

Events & Trade-shows

• Own end-to-end logistics and execution for trade-shows based on an established event rubric.
• Manage booth contracts, travel coordination, shipments, vendor relationships, and staffing schedules.
• Oversee pre- and post-show marketing activities including invites, reminders, follow-up, and lead handoff.
• Ensure accurate lead capture, workflow routing, and post-event reporting.

Micro-Events & Targeted Field/Virtual Programs

• Plan and execute small, high-impact events—both virtual and in-person—for priority audiences.
• Manage registration flows, reminders, attendee communication, and post-event actions.
• Collaborate with Sales and Marketing on content, audience selection, and event objectives.

Marketing Systems & Operations

• Maintain and improve daily marketing operations across tools like HubSpot, Intercom, Mixpanel, GA4, ZoomInfo, and others.
• Support light technical operations such as workflow updates, automation maintenance, integration QA, and troubleshooting.
• Maintain naming conventions, property hygiene, and reporting consistency across dashboards.
• Ensure campaigns, forms, UTMs, and lead routing are properly configured and QA'd before launch.

Paid Campaign Execution Support

• Assist in building, launching, and QA'ing paid campaigns across Google, Meta, LinkedIn, and additional channels.
• Manage ad trafficking tasks: creative uploads, variations, UTMs, targeting, and asset alignment.
• Support pacing checks, reporting snapshots, and campaign documentation.

Enterprise GTM Support

• Assist with onboarding and maintaining tools within the enterprise GTM ecosystem (enrichment, direct mail, outreach tools, etc.).
• Support execution of direct mail programs, including list preparation and vendor coordination.
• Help maintain ESP domain health, inbox hygiene, and basic email infrastructure integrity.
• Contribute to enterprise reporting, ensuring insights roll up cleanly across GTM dashboards.