Sales Development Representative (SDR) – Enterprise Account Focus
Apty
Sales Development Representative
Join a high-impact sales development team focused on quality over quantity. You'll drive pipeline through strategic, account-based prospecting, targeting enterprise deals valued at $15K–$50K+, not transactional quotas.
Key Responsibilities
Strategic Account Prospecting: Manage 150 named accounts with deep research, avoiding high-volume, low-quality tactics.
Multi-Stakeholder Outreach: Engage L&D, IT, and Business leaders in 1–2 month outbound cycles.
Technology-Driven Triggers: Identify and act on digital transformation initiatives—especially ERP/CRM implementations (Oracle, Infor, Salesforce).
Relationship-Led Selling: Build executive-level trust and rapport, not just meetings.
Success Metrics
MQLs: Minimum of 28 qualified leads per quarter.
Conversion Rate: 25% MQL to SAL conversion target.
Account Penetration: 100% monthly coverage of Tier 1 accounts.
Meeting Quality: 80%+ sales acceptance rate on booked meetings.
Ideal Candidate Profile
Experience: 3+ years in SDR or BDR roles; preference for enterprise or complex sales environments.
Skills: Strong in account research, CRM usage (HubSpot/SFDC), email and LinkedIn outreach, and stakeholder mapping.
Mindset: Thrives on research, personalization, and long-cycle sales. Prioritizes strategic impact over call volume.