Sales Director, Consumer Apps

Sales Director, Consumer Apps

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences.

To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

Fortune recognizes AppLovin as one of the Best Workplaces in the Bay Area, and the company has been a Certified Great Place to Work for the last four years (2021-2024). Check out the rest of our awards HERE.

A Day in the Life

The AppLovin Consumer App Growth team fuels the growth of some of the largest mobile apps globally across verticals such as fintech, meal delivery, ride hailing, video content streaming, shopping and more. You will work as an integral part of the Revenue team to close new advertisers and scale them to their maximum potential on the AppDiscovery platform.

AppLovin is looking for a demand-side business builder in the in-app performance advertising space to join our Consumer Apps function in North America. The role will be responsible for closing US-originated demand, specifically around mobile first companies doing performance marketing, including but not limited to Top Tier Performance clients and agencies.

In this highly visible role, you'll play a significant part in the growth of AppLovin's advertising platform. You'll be at the forefront of engaging with Consumer app clients and will participate in strategic discussions with digital marketers, focusing on identifying and leveraging opportunities to enhance revenue across our platform. Additionally, you will drive cross-team collaboration with Supply Business Development, Client Services, Technical Services, Product Marketing, and Product teams, ensuring the success and satisfaction of our eCommerce clients.

The Impact You'll Make

• Engage with CMOs/Head of Marketing of consumer mobile apps to manage growth and implement strong consultative sales processes.
• Develop strategic relationships by identifying key new business opportunities.
• Proactively contact new/existing clients and educate, propose and secure buy-in for AppLovin's Axon advertising Platform.
• Identify, propose and sell to targeted organizations across the North America region to achieve AppLovin sales goals.
• Lead key Agency relationships to develop partner growth across North America.
• Manage the entire sales cycle and individual sales pipeline to maximize individual sales revenue while providing accurate and timely forecasts.
• Provide an excellent level of professionalism and service in responding to general and customized client requests.
• Understand what matters most to your accounts and drive an action plan for revenue growth.
• Formulate and communicate product, strategic value, contractual, technical, and financial updates with partners and internal stakeholders.
• Partner with the broader AppLovin Business Development and Sales teams in the region.
• Be a team player with a keen understanding of internal cross-functional & international communication/collaboration across multiple operational teams.
• Translate partner feedback into prioritized business cases to inform the product roadmap. Attend industry events and conferences to represent AppLovin and grow your industry knowledge. Work closely with product teams and partners to navigate and launch product betas, partner integrations, and commercialization strategies.

Basic Qualifications

• You are consistently the top performer on a high-performing team. You have solid experience in digital marketing, with a specific focus on Consumer Apps and Agencies, understanding how these businesses make media buying decisions.
• You have strong experience in selling to marketing teams at Consumer App companies and Agencies.
• You show excellent attention to detail, with a passion for and understanding of our products and the mobile & eCommerce ecosystems.
• You can work cross-functionally to drive outcomes that benefit our demand clients.
• You understand the larger business context and can drive contributions that benefit not only your clients but our full platform business.
• You thrive in early-stage business settings where chicken and egg is the norm.
• You can manage multiple priorities and lead several time-sensitive projects concurrently in a fast-paced environment with minimal direction.
• You have excellent communication skills, actively listen to client needs, and translate this feedback back to the product to develop high-value solutions.

Preferred Qualifications

• BA/BS degree preferred
• At least 5 years of work experience, preferably sales experience working with eCommerce marketers.
• Understanding of the mobile advertising ecosystem.
• Travel expected as and when possible.

AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.

Other Types of Pay: Equity eligible

Health Insurance: Medical, Dental, Vision, Life, Disability

Retirement Benefits: 401(k) Retirement Plan

Paid Time Off: Unlimited Discretionary Time Off

Paid Holidays: 10 paid holidays per year

Paid Sick Leave: 80 hours per year

Method of Application: Apply online

Application Window: The application window is expected to close within 30 days of the posting date.

All questions or concerns about this posting should be directed to peopleops@applovin.com.

USA Base Pay Range: CA, NY, WA States

$192,500 - $357,500 USD

USA Base Pay Range: all other States (excludes CA, NY, WA)

$171,500 - $318,500 USD