Senior Manager, App Store Partner Marketing

Senior Manager, App Store Partner Marketing

Imagine what you could do here. At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job, and there's no telling what you could accomplish. The App Store is the world's safest and most vibrant app marketplace, serving more than half a billion people each week! Since the App Store launched in 2008, it has helped creators, dreamers, and learners of all ages and backgrounds connect with the tools and information they need to build a brighter future and a better world. It has enabled countless new companies, spawned new industries and created millions of jobs. A significant driver of the global economy, the App Store facilitates over a $1 trillion in developer billings and sales annually, rewarding developers and entrepreneurs for their hard work and creativity. And we believe we're just getting started! The App Store Marketing team is seeking an experienced leader to define and lead the strategic vision of the worldwide App Store partner marketing group. The Senior Manager, WW App Store Partner Marketing will drive growth by defining and executing innovative partner marketing programs across a diverse partner ecosystem, including payment partners, developers, 3rd party referral sources, and others. This is a unique opportunity to build and scale programs that deliver high-quality traffic and billings to the App Store, creating significant value to our partners, and helping our developer partners stay informed on the benefits the App Store provides. To excel in this role, you must be a passionate champion for developer success, a strategic thinker and an exceptional problem solver with a deep understanding of the mobile app ecosystem, and have a proven track record of building impactful partnership programs.

As the Senior Manager of our WW App Store Partner Marketing team, you will be responsible for leading and building a high-impact team that delivers value to our partners, developers and the App Store business through strategic partnerships.

Responsibilities include:

• Lead the strategy, execution, and optimization of global App Store partner marketing programs. The array of partners includes payment partners, developer partners as well as yet-to-be established partners who will drive high quality traffic to the App Store. A deep understanding of the mobile app ecosystem and its business models are critical to success here.
• Ensure alignment between partner marketing initiatives and the broader marketing team's goals, defining and tracking KPIs to measure success.
• Engage with developers to plan and execute marketing programs that enhance customer engagement and drive business results.
• Develop communication strategies to further highlight the value and benefits of the App Store for our developer partners.
• Influence and collaborate cross-functionally with teams across Marketing, Product, Business Management, Analytics and our Regional marketing teams.
• Apply performance marketing measurement frameworks to assess program effectiveness and optimization based on insights through continuous testing, learning, and iteration.
• Present to senior leadership program performance and business impact updates as well as explore and develop new partnership marketing opportunities within the Apple ecosystem, ensuring alignment with the mobile payments landscape and retail sales channels.

Minimum qualifications include:

• 7+ years of proven leadership experience in managing performant teams delivering a culture of growth, passion and innovation.
• Deep knowledge of the mobile app ecosystem, including monetization strategies and subscription models.
• Experience developing and leading marketing strategies that led to increased user growth and long-term retention of a consumer facing service, app or game.
• Proven success in originating and delivering B2B marketing programs, ideally for a developer ecosystem.
• Strong ability to influence and align stakeholders across marketing, product, and business teams; thrives working on highly collaborative projects, effective at building consensus, fostering trust, handling decisions with ease while navigating ambiguity.
• Expertise in customer engagement marketing and developer engagement strategies.
• Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
• Experience measuring performance marketing programs and optimizing based on data-driven insights.
• Strong analytical skills with experience defining and tracking KPIs.

Preferred qualifications include:

• Strategic thinker and problem solver with the ability to translate business goals into actionable and impactful marketing programs.
• Understanding of the mobile payments ecosystem and its impact on app marketing strategies.
• Experience with either using or developing marketing technology, tools, automation, and AI to streamline operations to help increase efficiency and output.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $191,400 and $344,900, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics.