Appflame - Marketing Team Lead

Marketing Team Lead

We are Appflame, a product IT company. We design products that improve lives and change the game in the category. Geographically, we are located in Ukraine, but in reality – all over the world.

We are looking for daring, brave, and enthusiastic people — fans of creating real products and who dream about launching and developing cool startups. You have ambitions, we have comfortable conditions for their fulfillment.

Join us as a Marketing Team Lead for our new, non-dating project powered by AI. This is a rare opportunity to lead marketing from day one, with full autonomy to shape how we go to market, attract users, and scale. The role comes with high expectations, real impact, and a clear path toward a C-level position.

You will:

• Develop and execute the go-to-market strategy from scratch.
• Launch, optimize, and scale paid user acquisition campaigns (Meta-first).
• Build and manage web2app conversion flows and attribution setup.
• Drive continuous A/B testing and growth experimentation.
• Analyze performance data (CAC, LTV, ROAS, etc.) and own marketing analytics.
• Work hands-on with the creative team: briefings, feedback, and performance insights.
• Collaborate closely with the product team to align growth with the product roadmap.
• Coordinate and lead the marketing team (User Acquisition, Creative, Content, Influencer).

From you:

• A strong understanding of Facebook algorithms.
• 3+ years of experience with Facebook Ads tools.
• Ability to analyze key metrics and work with models like CPA, CPC, CPM, CPI, and ROI.
• Strong skills in working with spreadsheets and BI Tools.
• Good technical skills in FB Pixel and CAPI.
• Experience managing >200$k monthly budgets in verticals with high competition.
• Upper Intermediate English or higher.
• Responsibility, attention to detail, and accuracy.
• Bias for action & ownership mentality.

Will be an advantage:

• Experience of building a marketing department from scratch.

Your journey to the job offer: message from the recruiter > interview > final interview > bar-raising > job offer.

Why Appflame?

• Involvement in the development of Ukrainian products that compete with the world's best market players.
• The opportunity to implement your ideas rather than being a cog in the system.
• Meaningful and useful products created to serve a specific purpose rather than make money for shareholders.
• Be around like-minded people who work on results.
• Work with the global market and a huge audience.
• Direct contact with Snapchat, Facebook, Google, Apple, and access to their best practices.
• Well-established processes and great opportunities to grow within the company.
• Transparent evaluation of work based on personal performance indicators.
• Great benefits package and fair compensation.

We provide all you need for your talents to be fully revealed.

We are loyal to our people. Our loyalty doesn't fade at the end of the working day. We do not leave our people alone with their problems, neither professional nor personal. Join us.

We are against all types of discrimination, bullying, and stereotypes. We provide equal employment opportunities regardless of race, skin color, religion, gender, sexual orientation, gender identity, age, marital status, health status, or any other characteristics.