Appflame – Creative Marketing Manager

Creative Marketing Manager

Appflame is a Ukrainian product IT company that creates world-class products: Hily, Taimi, AdConnect, Mailkeeper, and more. Today, Appflame has 7 years, 500+ employees, offices in Kyiv, London, Limassol, and a coworking in Warsaw; in 2025, Appflame ranked 5th among the 50 best employers in Ukraine according to Forbes and won in the "Place for Growth" category. Our apps Hily and Taimi are among the Top 5 dating apps in the U.S. with over 70 million users, while AdConnect and Mailkeeper specialize in developing and scaling our own B2B and B2C solutions.

Our mission is to flame up the world with Ukrainian products. Our goals are to reach the top 5 list of product companies in the world, become a unicorn, and turn Ukraine into a country where unicorns are born and thrive. We are looking for daring, brave, and "crazy" people. Fans of creating real products and who dream about launching and developing cool startups. You have ambitions, we have comfortable conditions for their fulfillment.

Our product is an R&D habit & addiction tracker in the mental health and self-improvement space — built for people who are serious about change. The niche comes with a rare creative advantage: a wide range of angles for both direct and indirect messaging, which gives real freedom to experiment, test unconventional ideas, and build creative systems that scale across platforms and audiences — not just optimize what already exists. If you thrive on bold experiments and want real ownership over creative strategy, this is the right place.

We are looking for a Creative Marketing Manager who will build a creative engine. This is a hands-on role with full-cycle ownership from concept generation to performance analysis and scaling winning creatives.

What You'll Do:

• Own the entire creative production cycle — from concept through execution;
• Generate original, user-focused ad concepts across multiple angles and formats;
• Build and maintain a hypothesis backlog; validate, iterate, and scale what works;
• Brief designers and video editors, manage priorities, review output quality;
• Analyze creative performance data (CTR, CPC, CPP, CVR) and translate it into decisions;
• Monitor market trends, competitor creatives, and platform updates;
• Collaborate cross-functionally with UA, product, and analytics teams.

Required Skills:

• 2+ years of experience in creative marketing within mobile apps or consumer tech;
• Proven track record of high-performing ad creatives in paid social (Meta is a must);
• Strong understanding of creative testing methodologies and scaling winning assets;
• Analytical mindset — you read data, extract insights, and act on them;
• Ability to structure the creative process end-to-end — from hypothesis and brief to launch, analysis, and iteration;
• Experience writing scripts, briefs, and ad copy in English (B2+);
• Self-starter mentality with comfort in fast-moving, early-stage environments.

Will be an advantage:

• Experience with health, wellness, self-improvement, or habit-building niches;
• Experience on Google or TikTok in addition to Meta;
• Familiarity with UGC formats and creator briefing.

Your journey to the job offer: message from the recruiter > interview > test > final interview > job offer.

Why Appflame?

• Involvement in the development of Ukrainian products that compete with the world's best market players.
• The opportunity to implement your ideas rather than being a cog in the system.
• Meaningful and useful products created to serve a specific purpose rather than make money for shareholders.
• Be around like-minded people who work on results.
• Work with the global market and a huge audience.
• Direct contact with Snapchat, Meta, Google, Apple, and access to their best practices.
• Well-established processes and great opportunities to growth within the company.
• Transparent evaluation of work based on personal performance indicators.
• Great benefits package and fair compensation.
• We provide all you need for your talents to be fully revealed.
• We are loyal to our people. Our loyalty doesn't fade at the end of the working day.
• We do not leave our people alone with their problems, neither professional nor personal.

We are against all types of discrimination, bullying, and stereotypes. We provide equal employment opportunities regardless of race, skin color, religion, gender, sexual orientation, gender identity, age, marital status, health status or any other characteristics.