Manager - Social Media Marketing

Job Title

Social Media & Fashion Content Strategist

Job Description

Key Responsibilities

• Strategy & Planning: Develop comprehensive social media & fashion content strategies to meet business objectives, increase awareness, and drive engagement.
• Content Creation: Produce, edit, and schedule compelling content (text, images, short videos, blogs) tailored for different platforms (Instagram, TikTok, Youtube etc.).
• Community Management: Monitor channels, respond to comments/messages, foster community, and manage brand reputation/crisis communication.
• Campaign Management: Plan and execute paid social media ads and organic campaigns, often collaborating with influencers.
• Analytics & Reporting: Track key metrics (KPIs), analyze campaign performance, identify trends, and provide data-driven reports with recommendations.
• Trend & Platform Mastery: Stay current with the latest social media trends, platform updates, and digital marketing technologies.
• Influencer Marketing: Identify, engage, and manage relationships with influencers or brand ambassadors for direct collabs.
• Collaboration: Work closely with marketing agencies, Operations, PR, and Design teams to ensure cohesive seasonal brand campaigns and creative assets.

Essential Skills & Qualifications:

• Proven experience in digital marketing and social media management.
• Strong copywriting, editing, and visual communication skills.
• Proficiency with social media management tools and analytics platforms (Google Analytics).
• Creative thinking, agency management, strong analytical skills, and excellent organizational abilities

Responsibilities

Develop and implement comprehensive social media strategies to meet business goals and increase brand awareness.

Create, edit, and schedule diverse content types, including text, images, videos, and blogs, tailored for various social media platforms.

Monitor and respond to comments and messages on social media channels, fostering a positive community and managing brand reputation.

Plan and execute paid social media ads and organic campaigns, often in collaboration with influencers, to drive engagement and conversions.

Stay updated with the latest social media trends, platform updates, and digital marketing technologies to ensure our strategies remain cutting-edge.

Identify and engage with influencers and brand ambassadors for direct collaborations, enhancing our brand's reach and credibility.

Work closely with marketing agencies, operations, PR, and design teams to ensure seamless integration of seasonal brand campaigns and creative assets.

Analyze campaign performance, track key metrics (KPIs), identify trends, and provide data-driven reports with actionable recommendations.

Manage and optimize our social media presence, ensuring a consistent brand voice and visual identity across all platforms.

Qualifications

Proven experience in digital marketing and social media management, with a successful track record of driving brand growth and engagement.

Strong copywriting and editing skills, with the ability to create compelling content that resonates with the target audience.

Proficiency in social media management tools and analytics platforms, such as Google Analytics, for effective campaign management and optimization.

Creative thinking and agency management skills, along with strong analytical abilities and excellent organizational skills.

A deep understanding of social media platforms, including Instagram, TikTok, and Youtube, and the ability to adapt content for each platform.

Experience in community management, with the ability to foster positive online communities and manage brand reputation.

Ability to collaborate effectively with cross-functional teams, including marketing, operations, PR, and design, to align on brand campaigns.

Strong leadership and communication skills, with the ability to motivate and guide a team towards achieving digital marketing goals.

A passion for fashion and an understanding of the latest trends in the industry, with the ability to translate these into compelling social media content.

A proactive and results-driven approach, with a commitment to staying updated with the latest digital marketing trends and best practices.

Job Info

Job Identification: 8431

Job Category: Marketing

Locations: Dubai, United Arab Emirates