Manager - Regional Brand Operations

Regional Brand Manager

Objective:

This position is responsible for driving regional brand performance by overseeing operational execution, sales growth, and store excellence. The role ensures adherence to brand standards, SOPs, and customer service benchmarks to meet business targets and deliver a consistent brand experience across the region.

Key Responsibility:

Sales and Profitability:

• Drive store-level performance by achieving key retail metrics including Units Per Transaction (UPT), Average Transaction Value (ATV), sales per square foot, and overall sales turnover.
• Set and monitor monthly and yearly sales targets, ensuring profitability is maximized across all stores in the assigned region.
• Support Area and Store Managers in optimizing store performance, productivity, and customer experience through effective resource utilization.
• Control operational expenditures and contribute to cost-efficiency initiatives, including process automation and technology adoption.
• Ensure strict adherence to company Standard Operating Procedures (SOPs), loss prevention guidelines, and operational compliance across all locations.

Stock Management:

• Coordinate with Planning, Buying, and Brand teams to ensure optimal inventory levels and stock availability in stores.
• Review and act on inventory performance, including slow-moving and aged stock, and implement corrective strategies where needed.
• Monitor shrinkage and implement preventive measures to safeguard company assets.

Store Design and Projects Management:

• Contribute to the design, layout, and timely execution of new store openings and refurbishment projects.
• Collaborate with project and visual teams to ensure compliance with brand guidelines and visual merchandising standards.
• Ensure smooth handover and setup of stores during pre-opening and launch phases.

Communication:

• Organize regular regional sales and operations reviews to discuss performance, business objectives, and action plans.
• Maintain clear and consistent communication with Area Managers and store teams, providing guidance and feedback.
• Ensure active brand participation in loyalty and engagement programs such as Club Apparel.

Others:

• Support marketing initiatives and provide regional insights to enhance brand awareness and visibility.
• Manage legal and operational readiness for store openings and ensure full compliance with statutory requirements.

Employee Development:

• Collaborate with the HR and Training teams to identify skill gaps and implement development programs for store and area teams.
• Participate in recruitment, onboarding, and performance evaluation processes for operational roles.
• Define KPIs and KRAs for direct reports, ensuring alignment with business goals through structured reviews and coaching.

Desired Experience:

• 6-8 years of progressive experience in retail brand operations, including a minimum of 3 years in a regional leadership role.
• Proven ability to drive revenue growth, execute brand strategies, and lead cross-functional teams across diverse markets.
• Strong commercial acumen with experience in setting KPIs, managing P&L, and aligning regional execution with corporate objectives.