✨ About The Role
- The role involves working closely with the marketing team to monitor the health of marketing funnels, enhance performance, and maximize program ROI
- Responsibilities include building an analytics framework to operationalize reporting capabilities and proactively identify insights to guide program and monetary investments
- Collaborate cross-functionally to create and optimize campaign and lead lifecycle operations through process, workflows, and technology
- Lead process and systems changes to ensure compliance of the marketing database with data protection and consumer privacy regulations
- Partner closely with Analytics and BI to establish and build measurement frameworks
âš¡ Requirements
- Experienced marketing operations professional with a track record of leading complex, cross-functional projects and managing senior stakeholders
- Strong data-driven approach to identifying process and technical gaps, with expertise in evaluating marketing technologies
- Ability to navigate competing priorities and manage ambiguity in a fast-paced setting
- Excellent communication skills to collaborate effectively with team members and drive projects forward
- Proven experience in enhancing performance, processes, and technological improvements to maximize program ROI and deliver customer satisfaction