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Lead Product Marketing Manager - Remote Eligible
Develop a beta program to test early product offerings with customers.
Remote
Senior
3 weeks ago
Apollo.io
Apollo is the foundation of your entire go-to-market strategy.
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✨ About The Role
- The Lead Product Marketing Manager will shape Apollo's product strategy and expand its offerings to new personas.
- Responsibilities include conducting market research, competitive analyses, and gathering customer insights to inform product development.
- The role involves building out core personas and working closely with the product team to prioritize the roadmap.
- The candidate will develop a beta program to test early product offerings with customers and launch products while running go-to-market campaigns.
- This position requires enabling Sales and go-to-market teams to effectively engage with customers and drive revenue growth.
âš¡ Requirements
- The ideal candidate will have over 8 years of experience in product marketing, particularly in a high-growth B2B SaaS environment.
- A strong understanding of revenue technology and experience with sales or marketing personas will be beneficial.
- The candidate should possess excellent storytelling, communication, and presentation skills to effectively convey product strategies.
- A customer-centric approach is essential, with experience in gathering customer insights and conducting research to inform product direction.
- The ability to collaborate cross-functionally with various teams, including Product, Research, Marketing, and Sales, is crucial for success in this role.
About Apollo.io
Apollo is the foundation of your entire go-to-market strategy.